Ad Specs for CleanLink, Sanitary Maintenance, Contracting Profits and Facility Cleaning Decisions

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Branded Features Category Sponsorship Run of Site Ad Wallpaper Ad Editorial Image Ad Leaderboard Ad CleanLink Insider eNewsletter CleanLink Insider Special Edition ISSA Product Express ISSA Show Daily eNewsletter Lead-Generating Web Ad Content-Marketing Lead-Generating Package Retargeting of Professional Cleaning Industry Custom Email FastCast DemoCast CleanTalk Roundtables Prospect Nurturing Campaign Distributor Choice Award Virtual Edition CleanLink Summit Sponsored Content Email

Submission

Submitting Materials
Please upload your digital file here: https://www.tradepress.com/uploads/file/
If you have any issues or questions, please reach out to clientservices@tradepress.com
If you'd like to email your materials to clientservices@tradepress.com please be aware that we only accept the latest versions of Microsoft files. (File types accepted are: .xlsx, docx, pptx and .pdf)

HTML files will get blocked if sent over email

View our advertising policies here.

Branded Features

Company Name: 30 characters max
Headline: 10 words max
Text File: 4,000 words max, including hyperlinks, multiple images, graphs & charts
Images: GIF, JPEG or PNG
Accepted Video: YouTube, Vimeo
URL: provide landing page URL

Category Sponsorship

Image Ad Specs
Ad Size: 300x250 pixels
File Size: 100K Maximum
URL: provide landing page URL

Text Ad Specs
Title: 25 characters max
Descriptive Text Line 1: 35 characters max
Descriptive Text Line 2: 35 characters max

Run of Site Ad

Image Ad Specs

Ad Size: 300x250 pixels
File Size: 100K Maximum
URL: provide landing page URL

Mobile Ad Specs

Image Size: 320 x 50 pixels
File Size: 50K Maximum
URL: Provide landing page URL

Wallpaper Ad

Ad Dimensions: 200x865 pixels — live area 200x733
*note: visuals below 733 pixels in the image will be cut off on some screens. Ensure all text, buttons and needed elements are above the 733 pixel height in the ad.
File Size: 200K Maximum each
URL: provide landing page URL — must be the same URL for both sides

Animation not allowed for this ad unit
This ad unit cannot be hosted 3rd party
Critical Information (i.e. CTA, Copy) should be placed in the top half of ad.
Height of the image is absolute and not responsive to the screen size.
Fitting the most important information to the top part of the ad is recommended for showing on smaller screen sizes.

Editorial Image Ad

Ad Dimensions: 300 x 250 pixels
File Size: 100K maximum
URL: provide landing page URL

Leaderboard Ad

Ad Dimensions: 728 x 90 pixels
File Size: 100K Maximum
URL: provide landing page URL

CleanLink Insider eNewsletter

Ad Specs:
Image: 225 x 125 pixels
File Size: 70K maximum
Company Name: as it should appear in the ad, 30 characters max
Headline: 50 characters max including spaces and special characters
Description: 90 characters max including spaces and special characters
Call to Action: 20 character max including spaces and special characters
Animation: Not allowed
URL: provide landing page URL

CleanLink Insider Special Edition

Ad Specs:
Image: 225 x 125 pixels
File Size: 70K maximum
Company Name: as it should appear in the ad, 30 characters max
Headline: 50 characters max including spaces and special characters
Description: 90 characters max including spaces and special characters
Call to Action: 20 character max including spaces and special characters
Animation: Not allowed
URL: provide landing page URL

ISSA Product Express

Ad Specs:
Company Logo
80 character headline (spaces count as characters)
Provide a subject line with a maximum of 60 characters (Subject lines longer than this may get cut off), including spaces and punctuation for the Email, and a pre-header (if you choose to have one for your mailing).
1-2 Images (optional) - 300x260 pixels minimum size (we will size down as needed if larger images provided)
ISSA booth number
URL: provide landing page URL(s)
Provide a 50 character subject line for the email. Subject lines longer than this may get cut off.

ISSA Show Daily eNewsletter

Needed Materials:
Simply provide us a headline (90 characters max including spaces & special characters) and educational press release you would like to promote on the eNewsletter, your ISSA booth number, your company name and a photograph to run with the release.

We will host your release on CleanLink.com and develop your eNewsletter promotion from what you provide.

Lead-Generating Web Ad

Company Name: company name as it should appear in the ad. 30 characters max.
Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
Headline: 45 characters max including spaces and special characters
Description: 80 characters max including spaces and special characters
PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.

Select a Call-To-Action option below:
Free, Read It Now
Download Free Brochure
Get Free Whitepaper

Program Requirements:

Ad text and pdf content are vetted for approval.
Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

In-ad customer consent line will read:

This sponsor can send me information related to the content above via email. (not changeable)

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.

Content Marketing Lead-Generating Package

Company Name: company name as it should appear in the ad. 30 characters max.
Image: 216 x 120 minimum dimensions. (You can send a larger image and we will crop it to fit the above)
Headline: 45 characters max including spaces and special characters
Description: 80 characters max including spaces and special characters
PDF: send us the pdf the user should get after filling out the form. Should be optimized for digital.

Select a Call-To-Action option below:
Free
Read It Now
Download Free Brochure
Get Free Whitepaper

Program Requirements

Ad text and pdf content are vetted for approval.
Ad text must correspond to pdf content. PDF must deliver on expectations set from the ad.
PDFs that are not high enough quality or purely advertorial in nature as to not deliver on expectations will not be accepted.

In-ad customer consent line will read:

This sponsor can send me information related to the content above via email. (not changeable)

As publisher we retain the right to refuse ad text or content asset as we see fit and as it relates to the best well being of our audience.

Retargeting the Professional Cleaning Industry

Leaderboard Ad
Image Size: 728 pixels wide x 90 pixels high
File Size: 100K maximum
URL: provide landing page URL

Image Ad
Image Size: 300 pixels wide x 250 pixels high
File Size: 100K maximum
URL: provide landing page URL

Mobile Leaderboard
Image Size: 320 pixels wide x 100 pixels high (can also accept 320 pixels wide x 50 pixels high)
File Type: No animation allowed
File Size: 100K maximum
URL: Include link to landing page

Landing page content must be relevant to the ad and helpful to the user. It must promote transparency and foster trustworthiness. It should make mobile and computer navigation easy and should be fast to load.

Ads must name the product, service, or entity being promoted. Image or animated ads must clearly display identifying information such as a product or company name, logo, or display URL on the final static frame (after the animation has ceased).

Animated gifs must end after a max of 30 seconds. HTML5 not allowed. HD animaged gifs are not supported.

Additional ad requirements apply relating to copyrighted material, prohibited content, spammy ads and the like. Ads must be approved before going live.

Third Party Tags not accepted.

Custom Email

Email Size: Email width of 600 pixels or less
Subject Line: Provide a subject line with a maximum of 60 characters (Subject lines longer than this may get cut off), including spaces and punctuation for the Email, and a pre-header (if you choose to have one for your mailing).
Tracking Links: If you are using 3rd party tracking tags, send standard tags.
We recommend using all https (secure) links for all images, resources and outbound links in your email code.
Files Accepted: Send an HTML version of the completed email. PDF files not accepted.

Some things to Note:

A proof will be sent to you prior to the email mailing out.

Upgrade Opportunities

A/B Split Subject Line Only: additional $250
A/B Split Creative and Subject Line: additional $500
Personalization: $200
Please upload your HTML file here - https://tradepress.com/uploads/file/
Trade Press can not recieve HTMLs if sent over email.

FastCast

Materials Needed:
Logo and URL
Fastcast title
Fastcast summary with learning objectives
Presenter name, photo and bio
Presenter contact information
Image for promotion (product image or promotional image)
Powerpoint presentation slides (The industry average is roughly 1 minute per slide, and fastcast are capped at 30 minutes)

Tips:
Focus less on the product itself and more on addressing the challenges of your audience.
Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.

Title and descriptions drive the most registrants when they:
Tell the end user how they will benefit - how it addresses their challenges and needs.
Tell the end user what they will learn or get out of attending.
Tell the end user key takeaways.
Let the end user know the presentation is specific to their profession and tailored to them.
Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)

NO: See The FMPRO 4800^® from ACME-TECH
NO: Out-Do Your Indoor Cleaning
YES: Learn How You Can Save Thousands In Cleaning Costs
YES: 5 Steps Cleaning Managers Need for Healthy Spaces
YES: Tips For Less Costly Green Floor Care + Registrants Save 5%

The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Example Learning Objectives
Learn how electrostatic technology works, and how it is used for surface disinfection
Understand electrostatic technology and other technologies used for surface disinfection
Identify places in your facility where you can use electrostatic technology to enhance your disinfection protocols
Learn how to select an electrostatic sprayer for the best ROI

Advertising Policies and Guidelines
* We currently do not accept bit.ly links for advertising urls because of tracking and deliverability issues. Submission:

E-mail ads to webcasts@tradepress.com

DemoCast

Round 1 Materials (Due 4 weeks before live date)

What Is Being Demoed
Presenting Company As You Want It To Appear
Presenter Name, Title & Photo
Company Logo
DemoCast Title: 75 characters max (Company name is not allowed in the Title)
Presentation Summary: 425 characters max Your title is the most important and should contain strong language to sell your event to a potential registrant.

Title and descriptions drive the most registrants when they:
Tell the end user how they will benefit - how it addresses their challenges and needs;
Tell the end user what they will learn or get out of watching;
Tell the end user key takeaways;
Let the end user know the presentation is specific to their profession and tailored to them;
Offer extra value to attract viewers if possible (a free trail, a discount coupon for attending, etc.)

Tips:
Focus less on the product itself and more on addressing the challenges of your audience.
Don't be generic in your title where a potential registrant won't know what the presentation is about and won't understand why it is important for them.
The purpose of the headline and summary is not to sell your product, it is to get the user interested enough that they will register and attend your presentation to learn more about what your product can do for them.

Round 2 Materials (Due 1 week before live date)

Presentation Slides (PPT) (can also include video but be aware that videos can drop frames)
Presenter(s) Phone & Email
Seed Questions (2-4 questions)
Attendee Contact: (Name, email and/or phone) Who an attendee should contact after the event if they have more questions

View Sample

Submission:
E-mail ads to webcasts@tradepress.com

Be sure to indicate in the email the materials are for a CleanLink DemoCast and indicate your company name.

CleanTalk

(Due 6 weeks before live date)

Company Logo
1 Custom Registration Question (Registration questions are required to answer in order to register. Registration questions are yes/no or multiple choice with only one selected choice)

Advertising Policies and Guidelines

Roundtables

Materials Needed (Due ASAP)

Logo: .eps format or high-resolution version is preferred
Info: Panelist Name, Job Title, Email/Phone, Bio, and Photo
Company Handout: included in a post-event email to attendees (PDF)

NOTE: We are certified to offer CEUs to attendees.

Advertising Policies and Guidelines

Prospect Nurturing Campaign

Ad Specs
Send HTML versions of the completed emails. PDF files not accepted.
Email width of 600 pixels or less.
Your series of three emails should provide more specific information about your product or product line as they go. The first email can be a relatively broad topic or solution to better capture decision makers' attention. The second email can be more specific about your product/solution to help identify interested prospects. And the third email can have even more detail, a call to action, and/or a lead-gen offer.
Provide a subject line with a maximum of 60 characters (Subject lines longer than this may get cut off), including spaces and punctuation for the Email, and a pre-header (if you choose to have one for your mailing).

Some things to Note:

Click tracking on links, provided by publication, are not tracked separately. There is one tracking entry per email.
Use multiple links and call to actions. Have links positioned high up and then interspersed throughout. Use in-text links and CTA buttons and images as links. Placement, color and text affect click through performance. Links should offer real value to the user. Links should not seem overly committing or off putting by inferring too much data collection or intrusiveness.
A proof will be sent to you prior to the email mailing out.

Distributor Choice Award Winner Email

Company Logo: .jpg or .png
Subject Line: Provide a subject line with a maximum of 60 characters (Subject lines longer than this may get cut off), including spaces and punctuation for the Email, and a pre-header (if you choose to have one for your mailing).
Headline: 80 characters max
Product/Company Description: 300 characters max
Image: 600x300 pixels
File Size: 100K max
URL: Provide landing page URL

Some things to Note:

1 URL allowed for the email.
A proof will be sent to you prior to the email mailing out.
Open and click performance provided.

Virtual Edition Sponsorship

Logo: 200 x 150 pixels, 40kb, 72 dpi, RGB
Full-page ad: 500 x 600 pixels
Banner: 900 x 60 pixels
Accepted formats: GIF, JPEG, and third-party tags
URL: Advertiser to provide URL

CleanLink Summit

Round 1 Materials (Due 6 weeks prior)

Company Logo - .eps format or high-resolution version is preferred
Presentation Title
Abstract
Presenter Name, Title, Company, Bio, and Photo

Round 2 Materials (Due 2 weeks prior)

Presentation Slides (.pptx)
Complimentary Registrations: Name, Job Title, Company Name, Email for each of your registrations
Company Handout - included in a post-event email to attendees (PDF)