How To Effectively And Efficiently Reach New Customers

From the desk of Charlie Collins, CleanLink Director of Marketing

Hi there!

It's not often that I get to write emails like this so we may not be acquainted yet: I'm Charlie, the Director of Marketing for CleanLink. The rest of the marketing team and I communicate with our audiences daily across multiple channels and for many reasons, and through that experience we've discovered some tips and tricks to maximize engagement. Jeff and I were talking about them last week and we thought it might be cool to share them with you.

Looking forward to a great year filled with strong marketing results and overall business objectives!

Tips and Tricks to Drive Engagement

According to Google, the average person is exposed to between 4,000 and 10,000 marketing messages per day so far in 2025. Meeting your prospects where they are is one of the most effective ways to help your brand stand out from the fray. Understanding the unique issues that industry segments face and positioning your brand as a solution goes a long way toward an effective introduction.

Use the Right Products

Your goals are unique, and so your marketing plan should be as well. Is brand awareness a priority? Print placements, website display and retargeting ads and newsletters are the way to go. Thought leadership? Dedicated newsletters and video products will help you there. If lead generation is a high priority, online events and dedicated lead gen programs can feed your funnel all year round.

Multi-channel is key

Your buyers all consume media, and your messages, in the ways that make sense to them. Being present in print, website, email and live events allows you to maximize frequency against these key groups of customers and gives you a better chance of starting a conversation.

I hope you found Charlie’s note and tips as interesting as I did – our internal marketing results have grown significantly year-over-year and I’m glad we were able to share some of these strategic insights with you. Questions? Feel free to reach out to Charlie, reply to this email or give me a call and we’ll make sure you have all the info you need to keep your year going strong.

Jeff Blodgett
414-228-7701 ext. 313
jeff.blodgett@tradepress.com

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