How do you start a conversation with a potential new customer? It’s essential to understand who they are, what they’re responsible for and what kinds of problems they need to solve on a daily basis before you can position your products as part of their processes and solutions to those problems. But, it’s becoming harder and harder to know all the details as the commercial cleaning market continues to change due to new demands, procedures and technologies.

CleanLink’s Associate Publisher April Preisler recently hosted a 15 minute seminar to present that information relative to several key market segments:

• Distributors
• Building Service Contractors (BSCs)
• Facility Cleaning Managers
• Environmental Service Providers

You can watch the video at your convenience to get the most up-to-date information on what types of messages will resonate best with whomever you’re getting prepped to speak with.

Over the next few weeks we’ll take a deep dive into each audience by exploring their roles, key responsibilities and potential pain points. This information will help you customize your communications to make them impactful no matter who’s receiving them. Keep an eye on your inbox for that content!

Have any specific questions that you’d like us to address? Feel free to reach out and our team will do our best to answer them. And be sure to let me know what you thought of the 2024 Commercial Cleaning Outlook presentation! 

April Preisler
414.368.6876
april.preisler@tradepress.com