3 Ways to Up Your ROI
Sanitary Maintenance magazine recently surveyed more than 140 Jan/San distributors to learn what impact different forms of media have on their purchasing decisions. One question we asked was:
Which forms of media will you use in the next 12 months to learn about products and services to purchase?
Three media options stood out, with more than twice the responses of any other choice.
|
Your Takeaway: Put your 2022 and 2023 advertising dollars in cleaning industry focused media products. Divide your budget between print, digital and in-person.
|
Make The ISSA Show A Smashing Success - Check Out These Advertising Opportunities
|
|
|
Build Sales with 35,500 Facility Cleaning Managers in all facility types
Bonus Distribution at the ISSA Show and NFMT Vegas!
Ad Deadline: August 5th
|
|
Cover Story: We address the importance of succession planning, what should be included in a plan (training necessities) and how facility cleaning mangers can get started.
Tackling HAI: Our editors break down WHO's new report on hospital acquired infections and look at the areas that impact cleaning departments the most.
ISSA Show Coverage: We cover what’s new at the show including the best educational opportunities, and networking benefits that make this show valuable for facility cleaning managers.
Hand Drying: A look at how one facility cleaning manager incorporated hand drying systems into their sinks and the benefits of an all-in-one sink fixture.
Floor Care: This article details the benefits of adding small power equipment to a floor equipment arsenal with an emphasis on maximizing productivity (especially during labor shortages).
|
|
|
Read by 13,500 Distributor Owners and Executives
Bonus distribution at the ISSA Show
Ad Deadline: August 12th
|
|
Cover Story: Take the hit or pass the buck? How distributors can maintain customer loyalty while building relationships with new customers during a time of price fluctuations and supply chain issues.
ISSA Show Guide: A full section dedicated to ISSA Show North America 2022. What's new. Top educational opportunities. Schedule at-a-glance. Full exhibitor list and more.
Brooms, Brushes and Mops: A Q&A with manufacturers on the benefits of offering a full lineup of mops. When distributors should promote cotton vs. microfiber, when customers should use string vs. flat, and when to push onboard chemical options and/or various bucket configurations.
Odor Control: People don’t return to a food service area that is unkempt or has foul odors. We outline hot spots in food service that can cause odors and how distributors can train end users to combat them.
|
|
|
The Official Magazine of the BSCAI, - You're Seen by 19,500 BSCs
Bonus distribution at the ISSA Show and BSCAI Contracting Success
Ad Deadline: August 17th
|
|
Cover Story: Recruitment and retention tips BSCs can use to get new hires to their start date and retain them past traditional 6-month and 1-year milestones . Plus how BSCs can use existing staff to recruit for open positions.
BSCAI Contracting Success Coverage: We look at the benefits of attending Contracting Success Conference 2022. - a full lineup of education, unmatched networking opportunities and interaction with industry manufacturers.
ISSA Show Coverage: A summary of the show including what’s new for building service contractors, educational opportunities to pursue and networking benefits.
Infection Control: We break down the differences between cleaning chemicals, disinfectants and sanitizers. How each should be used. Their objectives for use. And the training associated with each.
|
All advertisers in September get a FREE product release in the November issue!
|
Click here to see my calendar and to schedule a meeting to discuss our how our September issues can help you make the ISSA Show a resounding success!
Or visit our 2022 media kit.
Rob Geissler 414-228-7701 ext. 461
rob.geissler@tradepress.com
|