Welcome to the April edition of Marketing 360. In this edition, we give you a preview of our 2022 Report On The Building Service Contractor Market.
Every year, Contracting Profits and Building Service Contractors Association International (BSCAI) reach out to building service contractors across the United States to analyze employment trends, market share, service offerings and the overall outlook of their business. Here are some of the findings. The complete report will be published in the June issue of Contracting Profits.
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BSC Expectations for 2022 Sales
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- 69% of BSCs expect to increase their number of clients/customers in 2022
- 75% of BSCs expect to increase their cost of cleaning/prices in 2022.
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Build Sales with 35,500 Facility Cleaning Managers in all segments
Ad Deadline: May 4th
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Cover Story: State of the Industry Advisory Board Roundtable - Q&A with our advisory board to discuss current industry challenges and what departments are doing to overcome them.
Floor Care Equipment - This article looks at microfiber mops (flat, string, dust, etc.), as well as situations where disposable options are the best choice. It will also cover recommendations for microfiber programs that minimize cross-contamination.
Exterior Maintenance - We look at ways to create a positive impression and maintain cleanliness in entryways. Including placement and maintenance of outdoor waste receptacles and smoker urns, benefits of sweeping/maintaining parking areas, power washing pavement outside entrances, and exterior/interior matting programs.
Healthy Schools - This article focuses on healthy and green cleaning initiatives in K-12 schools, as well as colleges and universities.
Special Advertising Section Trending Now — Restrooms: Combines Advertorial and Advertising. Get a 2-page spread at a fraction of the cost!
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Read by 13,500 Distributor Owners and Executives
Ad Deadline: May 10th
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Cover Story: Distributor Choice Award Winners - We showcase the 18 winners of the 2022 Sanitary Maintenance Distributor Choice Award.
Hand Hygiene - A look at the hygiene hurdles associated with bulk soap options, as well as benefits salespeople can use to promote cartridge alternatives.
Private Label Products - An exclusive roundtable discussion featuring jan/san distributors who have successfully implemented private label brands.
Special Advertising Section Trending Now — Cleaning Technology and Equipment: Combines Advertorial and Advertising. Get a 2-page spread at a fraction of the cost!
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Read by 19,500 BSCs. and the Official Magazine of the BSCAI
Ad Deadline: May 13th
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Cover Story: 2022 Report on the Building Service Contractor Market - A research exclusive including a short analysis of the survey and the results.
Carpet Care: We provide recommended vacuum frequencies and explain what encapsulation is, how it works and how it can prolong the time between laborious extraction steps.
Cleaners and Disinfectants: We show BSCs how to tap into their distribution partners to outline appropriate and sustainable cleaning and disinfecting processes/frequencies that will meet client expectations, create healthy environments and capitalize on budget dollars.
Special Advertising Section Showcase: (Special advertising section)
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Want to learn more about these marketing opportunities? Contact me, Rob Geissler -
rob.geissler@tradepress.com, 414-228-7701 ext. 461.
Or visit our 2022 media kit.
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