Don't Sit on Your Hands

Now is the best time to promote your products and services and and stay in front of cleaning customers and prospects as they make their purchase decisions.

During these times it's tempting to wait and see what tomorrow brings. Emotionally this makes sense. From a business standpoint it's a catastrophe.

Numerous studies point out the advantages of maintaining or even increasing ad budgets during uncertain times.

• During the 1990's, brands that increasing their advertising enjoyed sales growth between 57% and 70%.
• Companies that continued to advertise during the 1981-1982 recession achieved 256% growth by 1985 over competitors that eliminated or decreased spending.
• Companies that advertised in the economic downturn of 1974-75 saw the highest growth in sales and net income during the recession and the two years that followed.

There are many intangible benefits from maintaining or increasing your advertising in 2022, among them:

• You'll increase your "share of voice" which typically leads to in an increase in "share of market"
• You'll project an image of corporate stability
• You'll stake out a long-term position for your business

Please contact me to discuss new ways we can support you. Now is the time for growth. Seize the day and let's get started.

Jeff Blodgett
414.228.7701 ext. 313
jeff.blodgett@tradepress.com