Trade Press Media Group
We are Your Connection to the Commercial Cleaning Market
Welcome to the February edition of Marketing 360. In this edition, we focus on the in-house cleaning market.

In 2022, cleaning and hygiene remain more important than ever. This is especially true in facilities with in-house cleaning managers and their staffs. Here's some data from a study conducted by Facility Cleaning Decisions magazine of 309 in-house cleaning managers.
Top 3 Factors Influencing the Purchase

1) Product performance, quality, and durability
2) Company/manufacturer dependability
3) Time/labor savings

Annual Spending of In-House Cleaning Managers

$170,980 Average amount spent by Facility Cleaning Decisions readers annually on cleaning products and equipment.

Source of Purchasing Information

73% Turn to manufacturer/supplier websites when researching products to purchase.


FCD Reader Report Data is from Facility Cleaning Decisions Reader Report. Contact Tim Rowe for a free copy of the report.
tim.rowe@tradepress.com Ph: 414-368-6860



April Marketing Opportunities





Build Sales with Facility Cleaning Managers

Ad Deadline: March 2

Cover Story: Healthcare Operational Challenges - Environmental services (EVS) professionals continue to struggle with operational challenges brought on by the pandemic.We talk to EVS executives in hospitals of various sizes to gauge their biggest challenges, how they plan to overcome them and their expectations for cleaning healthcare facilities moving forward.

Earth Day: Green & Sustainable Initiatives - Tips for getting a sustainability program approved. The challenges facility managers can expect along the way, and the biggest benefits to successfully establishing a program.

Preventing Slips, Trips and Falls: This article outlines the leading causes of slips and/or falls in schools, hospitals and commercial facilities. It shows cleaning teams can prevent such accidents from happening.

Promoting Proper Handwashing We look at how increased signage, upgraded soap options in restrooms and additional sanitizing stands throughout facilities continue to impact compliance.

Healthy Schools: This article focuses on healthy and green cleaning initiatives in K-12 schools, as well as colleges and universities.

Trending Now — UV Equipment: Combines Advertorial and Advertising. Get a 2-page spread at a fraction of the cost!


Connect with Distributors

Ad Deadline: March 14

Cover Story: Strengthening Your Digital Presence - The best practices distributors can implement to improve the quality of their website and e-commerce services.

Buying Group Membership: In this roundtable discussion, we’ll talk about the benefits of being part of a buying group and what distributors can get out of a membership.

Battery Equipment: A look at how distributors are handling the challenge of sourcing batteries, finding alternate solutions and helping clients work around supply challenges.

Restroom Equipment & Supplies: This article addresses the benefits of keeping restroom access open, stocked and monitored. Tells distributors what supplies to suggest to end-users in order to facilitate safe, consistent restroom usage.


The Official Magazine of the BSCAI

Ad Deadline: March 17

Cover Story: A Profile of Valarie and Leroy Dock, Owners of Bolana Enterprises. We look at how the Docks juggle a successful contracting business, as well as strong employment and community support programs.

BSC Perspective: In this feature, we chat with Scott Stevenson, president at KleenMark. Stevenson will address challenges BSCs are currently facing, the future of the office and the impact the work-from-home culture has had on business, and how BSCs can scale their business.

Vacuums: This article outlines the features of vacuums BSCs should consider before starting a daytime cleaning program.

Infection Control: We examine the benefits and challenges of “cleaning green” in a demanding environment, the new chemical and product standards as dictated by the US Green Building Council and the LEED rating system.


Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461. Or visit our 2022 media kit.
 
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