We are Your Connection to the Commercial Cleaning Market

Welcome to the July edition of Marketing 360! This month we look at three things you can do to make your marketing more effective. Plus a look at new marketing opportunities to help you meet your Q3 goals.

3 Easy Ways to Improve Your Marketing

1) Emphasize Performance Attributes in Your Advertising
84% of BSCs and Facility Cleaning Managers say product performance attributes are very important when buying and specifying products

2) Provide Consultation and Education after the Sale
75% of BSCs and Facility Cleaning Managers say it is very important for suppliers to provide consultation, education, content or tools

3) Provide Timely Response
55% of BSCs and Facility Cleaning Managers expect a supplier to respond within 1-2 days after submitting a request for contact

Data is from the 2020 Cleaning Product Buyers Path to Product Purchase. Free copies of the report are available. Contact Tim Rowe, our Vice President of Research to get yours. Email him at: tim.rowe@tradepress.com. Put "Path to Purchase Research" in the subject line.

Coming in September

DemoCast - A new way to demonstrate
your products DemoCasts are live, 15-minute product demonstration webcasts. You provide the product demonstration. We deliver an audience lined up and ready to buy. The September 3rd topic is Increasing Worker Productivity. See How Democasts Work. Close date is July 30th.

September Sanitary Maintenance Cover Story: We speak with sales experts to outline tips distributors can use to close more business. Cleaners/Disinfectants: We outline tips distributors can use when working with end users to identify appropriate cleaning and disinfecting products , frequencies, and proper techniques. Diversified Products: We reveal how distributors can help smooth the transition for end user customers who are exploring more diversified services. BONUS! Manufacturer Profile: Special advertorial opportunity. Full- and half-page advertisers who purchased two ads (one of which is in this September issue) will receive the full- or half-page equivalent as an advertorial profile in the September issue.

Multi-Sponsor Webcast September 23 - Technology and Equipment for Cleaning Today Sponsorship close: August 13

Benefits of Sponsorship

FREE Publicity!

Get the word out to the most engaged group of distributors, BSCs and facility cleaning executives. Advertiser case studies and company news will run in our magazines' and online for Free.


Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461