We are Your Connection to the Commercial Cleaning Market

Welcome to the January edition of Marketing 360. As the pandemic casts a shadow over the US, cleaning and hygiene remain more important than ever. The workload for many Building Service Contractors (BSCs) tripled in 2020. Their need for cleaning products also accelerated. As a result, this month we continue our look at the important BSC market and look ahead to new marketing opportunities.

BSC's TOP 3

Top 3 Sources BSCs Use to Learn about Cleaning Products 1) Industry Magazines
2) Digital Newsletters
3) Manufacturer’s Websites

Top 3 Markets BSCs are Targeting for Growth 1) Commercial (office buildings/property management firms)
2) Educational (schools/colleges/universities)
3) Healthcare (hospitals/nursing homes/clients/medical and dental offices)

Top 3 Products BSCs Specify by Brand 1) Floor Equipment
2) Mops and Mopping Equipment
3) Vacuums

Data is from 2020 Contracting Profits Reader Report. Contact Tim Rowe for a free copy of the report. tim.rowe@tradepress.com Ph: 414-368-6860

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	Recognizing top cleaning products as chosen by distributors All winners get $6,000 in Marketing Exposure Great exposure — your products appear on a ballot sent to 4,000 leading distributors ($600 value) Get Details

THIS MARCH — GET 12 MONTHS OF LEADS WITH ONE AD
	LONG SHELF LIFE Distributors refer to the Guide every month PERFECT FOR PRODUCT LAUNCHES Distributors use the Guide when researching new products YOUR PRODUCTS GET NOTICED Distributors say it's easy to find products in the Guide

“We look to SM as THE source for industry news, "firsts", and trends. We rely almost solely on SM as our go-to source for information.” — Von Kaneshiro, Owner, Von Kenric Brushes


Do you want to learn more about our cleaning industry research and upcoming marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461