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Marketing 360 - keeping you in the know
Welcome to the December edition of Marketing 360. We end the year with a look at the BSC market and a look ahead to February advertising opportunities.


BSC TOP 5

Top 5 Products BSCs Specify by Brand
  1. Floor Equipment
  2. Mops and Mopping Equipment
  3. Vacuums
  4. Brooms and Brushes
  5. Floor Pads and Brushes
Top 5 Markets BSCs are Targeting for Growth
  1. Commercial (office buildings/property management firms)
  2. Educational (schools/colleges/universities)
  3. Healthcare (hospitals/nursing homes/clients/medical and dental offices)
  4. Goverment (municipal/county/state/federal)
  5. Industrial (manufacturing plants/food processing/utilities/warehouses)
Top 5 Special Services BSCs Provide
  1. Carpet cleaning
  2. Floor finishes stripping/application
  3. Exterior window cleaning
  4. Stone/marble/tile care
  5. Wood floor care

CP 2020 Reader Report Cover Data is from Contracting Profits Reader Report. Contact Tim Rowe for a free copy of the report.
tim.rowe@tradepress.com Ph: 414-368-6860



THIS FEBRUARY
Top opportunities to advertise to facility cleaning managers, distributors and BSCs
Facility Cleaning Decisions Cover
Facility Cleaning Managers

Cover Story: As workers return to the office, facility managers and their cleaning staff will have to adjust to a work dynamic that's a whole lot different. We'll explore what needs to be done both before and after workers return.

Create Healthy & Safe Schools: This article will outline how facility cleaning managers can educate and train non-cleaning staff to create effective cooperative cleaning programs.

Cleaners & Disinfectants: We'll look at different spraying technologies when applying cleaners and disinfectants. And will outline best practices and break down the advantages of each of the spraying technologies (electrostatic, fogger, mister, trigger sprayer).

Vacuums: A roundtable discussion with industry manufacturers where we address why it's important to focus on IAQ and other carpet care techniques to create healthy and safe environments for building occupants.

Healthy Schools: We focus on healthy and green cleaning initiatives in K-12 schools, as well as colleges and universities.



Sanitary Maintenance Cover
Distributors

Cover Story: Embracing virtual - We cover how to handle virtual meetings, benefits of various platforms, how to schedule them and keep customers engaged. Plus, how to get the most out of virtual events, best practices, Zoom security, etc.

Infection Control: We address how to train customers on proper dilution, spraying techniques and frequency of clean/disinfect in order to fight infections and keep facilities safe.

Floor Equipment: We look at how distributors can use walk-through assessments to help customers streamline processes, save on labor and maintain safe and healthy facilities and recommend equipment that will achieve customers goals.

Distributor Software: In this manufacturer roundtable, we cover how technology can help distributors keep track of inventory and monitor pricing changes as the supply chain fluctuates.

Wholesalers Trending Now: Wholesalers Run a full-page ad and get a full-page advertorial.



Contracting Profits Cover
BSCs

Cover Story: Next Generation BSC: We talk to future industry leaders — all under the age of 40. We look at what makes contract cleaning a great career choice, hurdles that they've faced as they've grown in their companies, and recommendations how to overcome hurdles and grow.

Floor Care: We'll address the importance of maintaining a proper floor cleaning program and how the increased chemical use (overspray) throughout facilities can impact floor finishes and how to prevent this from happening.

Soaps & Sanitizers: We focus on how to encourage proper hand hygiene among building occupants. Ways to promote fragrances how scents can lead to better compliance; and liquid versus foam options.

Q&A with Incoming BSCAI President: We'll sit down with Eric Luke of Varsity Facility Services to discuss his plans for BSCAI in the coming year.



Do you want to learn more about our cleaning industry research and upcoming marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461
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