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Welcome to the September edition of Marketing 360! This month we take a closer look at the in-house cleaning market via research provided by Facility Cleaning Decisions magazine, look at two new low cost marketing opportunities and an overview of November's print magazines.
Don't Overlook the In-House Cleaning Market
With schools, offices and other buildings reopening, now is the time to capitalize on this growing market. Here are some new research stats, courtesy of Facility Cleaning Decisions magazine.
- Facility Cleaning Decisions readers are responsible for an average of 16 buildings each
- Facility Cleaning Decisions readers have an average of 29 workers on their cleaning staffs
- Facility Cleaning Decisions readers spend $170,000 each year on cleaning products and equipment
Most Important Factors When Purchasing Products or Equipment
New Marketing Opportunities Under $600
Digital Demos
An ideal way to truly demonstrate your products to Distributors, BSCs, and Facility Cleaning Managers throughout the year. Your short, pre-recorded demo video will be posted on CleanLink for 3 months.
Product Innovations
A low cost way to quickly create excitement and awareness for your products. Take advantage of CleanLink's high traffic to showcase your products to Distributors, Building Service Contractors, and Facility Cleaning Managers.
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Facility Cleaning Decisions November
- Cover Story: Survey Outlines Occupant Complaints - We surveyed readers to ask about the biggest complaints they receive from building occupants. Plus, some of the most off the wall requests managers receive from building customers.
- New Product Roundup: A profile of top products and recent product innovations.
- Carpet Care: This article will focus on infection control for carpets in long-term care facilities, with an emphasis on proper maintenance of machines, what to look for and how to prevent bacteria growth/spread.
- Restroom Cleaning: We'll cover what departments should watch for in terms of legionella bacteria, how it spreads, dangers, how to identify it and how to prevent it.
- Safety/PPE: This feature will outline how distributors can service their customers with PPE production recommendations, proper usage necessary signage, etc. Plus recommendations on how to handle customers/staff who are resistant to the use of PPE.
- Infection Control Trending Now: Place a full-page ad and get a full-page advertorial.
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Sanitary Maintenance November
- New Product Showcase: We profile top products and recent product innovations
- Floor Care: We outline how to come up with new processes, products/equipment that can be used to prolong the life of floor finishes and maintain shine.
- Cleaners/Disinfectants: We focus on how and where to incorporate green products while also fighting bacteria, viruses and germs. Plus, how distributors can position “green” with their end user customers.
- Vacuums: Servicing equipment to stretch out product purchases. Battery maintenance advice, service, cord maintenance, storage recommendations, etc.
- Distributor Software Trending Now: Place a full-page ad and get a full-page advertorial.
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Contracting Profits November
- Cover Story: Compliance regulations for PPE, disinfection and more have emerged as a result of the pandemic. We will outline how BSCs can solidify a game plan and protect themselves from citations and legal troubles.
- BSCAI Clean Award Winners: Profiles of the BSCAI CLEAN Award Winners, including the recipients of the James E. Purcell Leadership Award, the Walter L. Cook Award for Distinguished Service, the BSCAI Building Service Employee Of the Year Award, the Cleaning for Health Award and the Contracting Profits Emerging Leader Award.
- New Product Roundup: A profile of top products and recent product innovations.
- Infection Prevention: This article looks at the infection prevention technologies that have gotten some more attention in light of COVID-19, including UV equipment, water technologies, and electrostatic machines.
- Battery Care: Proper charging of batteries. End users need help. Talk to distributors for top tips, common mistakes, and proper maintenance.
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Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461
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