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Welcome to the August edition of Marketing 360! This month we look at ways you can generate leads in the absence of an in-person ISSA Show. Plus, a summary of upcoming marketing opportunities to help you finish the year strong.
How to thrive in a world without the ISSA in-person show
We offer multiple ways to fill your lead funnel with distributors, BSCs and facility cleaning managers eager to learn about your products and services.
Sponsor the Cleaning Summit — Virtual September 23
Start conversations with key decision makers that you haven't been able to reach during these challenging times. Learn more »
Host a Virtual Solutions Exchange Roundtable — October 20
Host a series of three, 20-minute round table conversations, each with 8 cleaning industry buyers at your table. Learn more »
Pipeline Qualified Leads Program
Our telemarketing team identifies and delivers to you pre-qualified buyers who are willing to be contacted by you. Learn more »
Fastcast
You get 30 minutes of live, undivided attention with potential customers to present your product message. Learn more »
October Marketing Opportunities
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Facility Cleaning Decisions October
- Cover Story: 2020 Annual In-House Management Survey — We reveal the results of the 2020 Management Survey. Categories include management challenges, staffing struggles, cleaning frequencies, and purchasing trends in facilities.
- Carpet Care Trending Now: Place a full-page ad and get a full-page advertorial.
- Preparing for Winter Weather: Tips departments can use to prevent slips and falls and keep appearances up throughout the season.
- Odor Control: We address the new mentality brought about by the pandemic that the public finds comfort in "the smell of clean" (i.e. fragrances of cleaning chemicals).
- Floor Care Equipment: A look at the worker's cleaning tasks, maintenance requirements and necessary programming when robotic machines are used for floor care.
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Sanitary Maintenance October
- Cover Story: Sales Compensation Survey — compensation trends and averages, base salaries for both new and veteran staff.
- Soaps and Sanitizers: How distributors can help their customers encourage proper hand hygiene plus educating customers on sanitizers and the best places for stands.
- Brooms, Brushes and Mops: A review of the products that can be used in color-coding programs and how to educate customers on using them to reduce cross-contamination.
- Equipment & Parts/Accessories: A look at one distributor who offers maintenance/repairs and uses the service to keep in front of customers during this challenging time.
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Contracting Profits October
- Cover Story: Profile of Bryan Lazorik, owner of Bryco Facility Services.
- Cleaners/Disinfectants: We look at the different ways to dispense chemicals and the pros and cons of each.
- Improving IAQ: The impact healthy indoor air quality has on the reduction of asthma and headaches, and on improving productivity.
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Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461
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