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Welcome to the July edition of Marketing 360! This month we look at three things you can do right now to make your marketing more effective. Plus, a summary of upcoming marketing opportunities to put into your 3rd quarter plans.
3 Things You should Do Right Now to Improve Your Marketing
1) Emphasize Performance Attributes in Your Advertising
84% of BSCs and Facility Cleaning Managers say product performance attributes are very important when buying and specifying products
2) Provide Consultation and Education after the Sale
75% of BSCs and Facility Cleaning Managers say it is very important for suppliers to provide consultation, education, content or tools
3) Provide Timely Response
55% of BSCs and Facility Cleaning Managers expect a supplier to respond within 1-2 days after submitting a request for contact
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Data is from Facility Cleaning Decisions, and Contracting Profits 2020 Cleaning Product Buyers Path to Product Purchase. Free copies of the report are available. Contact Tim Rowe, our Vice President of Research to get yours. Email him at: tim.rowe@tradepress.com. Put "Path to Purchase Research" in the subject line.
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August Sponsorship Opportunity
August 20 Webcast —
Tips to Creating a Safe, Clean Facility
Presented by Ron Segura, Founder and President, Segura and Associates
Generate new leads (including email addresses) for hundreds of buyers
September Marketing Opportunities
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Facility Cleaning Decisions September
- Cover Story: 2020 Annual In-House Management Survey — We reveal the results of the (annual) 2020 Management Survey. Categories include management challenges, staffing struggles, cleaning frequencies, and purchasing trends in facilities
- Carpet Care Trending Now: Place a full-page ad and get a full page advertorial
- Control Infections Through Handwashing/Drying: We look at various soap and paper/dryer product/dispenser options
- Mops and Buckets: We highlight various mop and bucket types, outlining the benefits of each
- Distributor Choice Product Awards: A showcase of the top products preferred and recommended by distributors
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Sanitary Maintenance September
- Cover Story: Royal Corp. Profile — How Royal Corp transitioned to an international distributor after many of its domestic customers closed
- Dilution Control: The inroads technology is making with laundry dispensers
- Diversified Lines: Foodservice — how distributors be a better resource to their foodservice customers as takeout business increases during the pandemic. BONUS Run a full-page ad, get a Free full-page advertorial
- Floor Care New processes, products/equipment that can be used to prolong the life of finishes and maintain shine
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Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461
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