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Welcome to the June edition of Marketing 360! This month we look at the most effective advertising methods. Plus, a summary of several marketing opportunities for your consideration.
The Top 3 Advertising Methods
| Product Videos |
88% |
| Print Ads |
82% |
| Online Ads |
75% |
(Percentages reflect respondents who responded the ad method was either very effective or effective.)
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Data is from Facility Cleaning Decisions, and Contracting Profits 2020 Cleaning Product Buyers Path to Product Purchase. Free copies of the report are available. Contact Tim Rowe, our Vice President of Research to get yours. Email him at: tim.rowe@tradepress.com. Put "Path to Purchase Research" in the subject line.
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August Marketing Opportunities
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Contracting Profits August
- Cover Story: Profile of MSNW Group's Jenelle Bruland and her succession plan of transitioning the business to her daughter, Terell Weg
- Manufacturer Company Profiles: Run two full-page or half page ads this year, get a Free full page or half page advertorial
- Bidding Tips and Software: How BSCs can use software to aid in the bid process
- Distributor Choice Award Winners: A showcase of the top products preferred and recommended by distributors
- Floor Care Equipment: New ways that BSCs can incorporate autonomous floor machines in their bids to improve worker productivity
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Sanitary Maintenance August
- Cover Story: The new role of a strong jan/san distributor as cleaning programs, processes and cleaning times will change in the new normal
- Towel/Tissue and Hand Dryer Trending Now: Run a full-page ad, get a Free full page advertorial
- E-commerce: How distributors can use digital channels, engaging content and creative sales events to remain "top of mind" to their customers
- Ice Melt: A look at ice melt that has been certified by Green Seal's new GS-20 certification for Environmental Innovation and the EPA's Safer Choice Program
- Vacuums: Why it's important to offer servicing options as a value to customers
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Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461
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