Welcome to the May edition of Marketing 360! This month we look at the 2020 Report on the Building Service Contractor market. We will also look at some special "virtual" marketing opportunities that have been developed in light of COVID-19. 2020 Report on the Building Service Contractor Market Annual data on market share, sales, and profitability Contracting Profits and Building Services Contractors Association International (BSCAI) surveyed building service contractors to determine industry averages for market share, service offerings and overall business conditions. Here are some of the key findings. Complete coverage will be published in the June issue of Contracting Profits, please call me if you need a copy. What percentage of a BSC's cleaning products and equipment are purchased through the following sources? BSCs expect sales in 2020 to be: In the next 12 months, cleaning frequencies are expected to: New Virtual Event! The Future of Cleaning — Changes in Processes and Procedures Post COVID-19 A half-day online event filled with high-level educational content and new networking opportunities, cleaning contractors and facility cleaning managers from throughout the United States will attend. Make more connections in 4 hours than you'd make in 4 weeks! You are invited to sponsor this virtual event. Sponsor Details Cleaning Fastcasts — A Very Effective Way to Reach Buyers in a Virtual Environment We will put you online and give you 30 minutes of live, undivided attention with potential customers! Benefits include: New Leads! Exclusive database of registrants — including emails! Customized to fit Your Needs! You choose your topic. We'll assist in copy reviews, slide generation and provide experience and expertise to assure a successful event. Marketing Blitz! We put together a customized, dynamic marketing blitz including e-Newsletter ads, various website ads and dedicated emails. FastCast Details Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461 We are Your Connection to the Commercial Cleaning Market © 2020