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Welcome to the April edition of Marketing 360! This month we look at new research on how BSCs and Facility Cleaning Managers go about researching and purchasing products. We'll also look at some special marketing opportunities coming up in June including a Free Ad Readership Study.
New Research Sheds Light on How BSCs and Facility Cleaning Managers Buy Products
Facility Cleaning Decisions, and Contracting Profits magazines recently surveyed BSCs and Facility Cleaning Managers in order to learn how they find, use and engage with content and advertising that helps them identify and purchase products. This new research report is chock full of valuable data including:
- Factors that get cleaning product buyers to engage with manufacturers
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- Information needed to make a buying decision
- The most effective advertising methods
- Ad formats that generate buying actions
Contact our research department if you want copies of the study. Email Tim Rowe: tim.rowe@tradepress.com. Put "Path to Purchase Research" in the subject line.
NOW AVAILABLE: Frontline Labor Report
- Benchmarks of frontline labor statistics
- Gain new insight into critical issues confronting BSCs and Facility Cleaning Managers
June Marketing Opportunities
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Facility Cleaning Decisions June
Bonus distribution at Clean Buildings Expo
- Cover Story: Infection control and how facilities tackled COVID-19
- Tackling Hospital-Acquired Infections: Cleaning and disinfecting the patient hot zone (area around the hospital bed)
- Floor Care Trending Now: Place a full page ad and get a full page advertorial
- Clean Buildings Expo: An update on the rescheduled event and Rock Star Custodian workshop
- Floor Care Equipment: Using robotic machines to manage floor care, a growing trend
- Pest/Bird Control: A detailed look at bird control
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Sanitary Maintenance June
- Cover Story: Distributor Choice Award Winners — the top 12 products as chosen by our readers
- Cleaners and Disinfectants Trending Now: Place a full page ad and get a full page advertorial
- Changes To Distribution: What we learned from COVID-19 and how it might change the future of distribution
- Private Label Products: Going back to basics. Advantages to offering private label products — especially during a recession
- Odor Control Products: The best methods for eliminating marijuana and vaping odors
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Contracting Profits June
Bonus distribution at Clean Buildings Expo
ADVERTISER BONUS: Free Ad Readership Study
- Cover Story: Reader Profile: Featuring a BSC's infection control program and how it made them ready for the outbreak of COVID-19
- 2020 Report on the Building Service Contractor market: Survey results with accompanying analysis
- Clean Buildings Expo: An update on the rescheduled event and Rock Star Custodian Workshop
- Restroom Products: How to prevent, as well as remove, urine odors and stains
- Carpet Care/Restoration: Best practices for drying heavily saturated carpets
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Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461
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