NEW! Cleaning Product Buyers Research Report

Welcome to the March edition of Marketing 360! Because you are a subscriber to this enewsletter, you get a sneak peek of 2020 Cleaning Product Buyers Path to Product Purchase.

More than 175 BSCs and in-house cleaning managers told us how they go about purchasing products. This proprietary research from Contracting Profits and Facility Cleaning Decisions magazines was conducted in January of 2020. This is the only buying reserch of its kind in the cleaning market.

BSCs and Cleaning Managers Don't See Reps 52% of cleaning industry buyers see sales reps/manufacturer contacts less than once per month
28% do not ever meet with sales reps/manufacturer contacts

Stress this One Factor in all Your Marketing and You'll Sell More Product performance is far and away the single most important factor to buyers when specifying cleaning products

Don't Forget to Use Video When it comes to influence and product recall, product videos are the most effective method for manufacturers to use... by nearly a 2-to1 margin over the next marketing methods

This exclusive research includes:

Ad methods that generate the most buying actions
The most important information sought by buyers
The information that is most helpful to buyers
A ranking of the information sources used when purchasing products

This research report will be published in early April. Free copies of the report will be available on a limited basis. Contact Tim Rowe, our Vice President of Research to get a pdf. Email him at: tim.rowe@tradepress.com. Put "Path to Purchase Research" in the subject line.

Want to learn more about our cleaning industry research and upcoming marketing opportunities. Contact me, Rob Geissler — rob.geissler@tradepress.com,
414-228-7701 ext. 461

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