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Welcome to the February edition of Marketing 360! This issue looks at the untapped potential of the facility cleaning market plus March and April marketing opportunities.
Facility Cleaning Managers — A Sleeping Giant?
According to a recent study conducted by Facility Cleaning Decisions magazine, Cleaning Managers in commercial and institutional buildings are a strong market for your 2020 growth.
These decision makers (subscribers of Facility Cleaning Decisions):
- Spend an average of $274,000 on cleaning products and equipment annually
- Manage the cleaning for an average of 19 buildings
Top Product Purchasing Criteria for Cleaning Managers
Are you getting your message into the hands of these key decision makers?
April Marketing Opportunities
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Facility Cleaning Decisions April
- Cover Story: Using Earth Day to Share Sustainable Initiatives + Green & Sustainability Survey Results
- Creating Healthier Schools: Helping schools and universities find products that are safer, last longer and are water based
- Preventing Slips and Falls: An outline of the OSHA and ANSI floor safety standards that went into effect in 2019
- Cleaners and Disinfectants: This article looks at the importance of training on cleaning chemicals and disinfectants.
- Healthy Schools: This article will focus on healthy and green cleaning initiatives in K-12, colleges and universities.
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Sanitary Maintenance April
- Cover Story: Coronavirus — What distributors should know about it.
- Batteries: Lithium battery debate — The pros and cons of lithium batteries
- Restroom Care: This article will help distributors identify high-traffic restrooms that need dispensers that won't run out and where Internet of Things-equipped dispensers could be useful.
- Feature: Belonging to A Buying Group
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Contracting Profits April
- Cover Story: A profile of Janelle Bruland, founder and CEO of MSNW, as she hands over the reins to Terell Weg, president.
- Cleaning for Health/Janitor Health: How focusing on client health can be a differentiator/sales strategy to solicit new business.
- Mops & Microfiber: The advantages of Onboard mops and the jobs and spaces that are a perfect fit for this type of mop.
- Vacuums: The top reasons to switch to cordless vacuums: productivity gains, cord damage.
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LAST CHANCE ON THESE MARCH MARKETING OPORTUNITIES
Clean Buildings Expo March 17-18 in Baltimore
This event, produced by Trade Press Media Group and the ISSA, gives you 2 days of face time with building service contractors and in-house cleaning managers. Clean Buildings Expo is co-located with the National Facilities Management & Technology Conference and Expo (NFMT). Click here for details
March 17-18, 2020 • Baltimore, MD
New Webcast - Patient Hot Zone
An easy way to position your company as a content expert. Sponsoring a webcast:
- Positions you as an authority in the market
- Gives you an hour of undivided attention with buyers.
- Provides contact information for all registrants and attendees — including email addresses!
Broadcast date: March 24
Learn more about our cleaning industry research and upcoming marketing opportunities. Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461
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