Welcome to the September edition of Marketing 360! This month we take a closer look at the in-house market via research provided by Facility Cleaning Decisions magazine, look at November marketing opportunities, and a new cleaning event...the Cleaning Summit Midwest.

Don't Overlook This Market

New Research Stats: In-house Audience (Subscribers to Facility Cleaning Decisions magazine)

Facility Cleaning Decisions readers are responsible for an average of 19 buildings each
Facility Cleaning Decisions readers have an average of 38 people on their cleaning staffs
Facility Cleaning Decisions readers spend $274,000 each year on cleaning products and equipment

Sources of Product Purchase
Sanitary Supply Distributor - 73%, Direct from Manufacturer - 9%, Retail Store (i.e.: Home Depot, Lowes) - 7%, E-tailer (i.e.: Amazon Business) - 3%, Other - 5%

Sanitary Supply Distributor - 73%, Direct from Manufacturer - 9%, Retail Store (i.e.: Home Depot, Lowes) - 7%, E-tailer (i.e.: Amazon Business) - 3%, Other - 5%

Source: Facility Cleaning Decisions 2019 Reader Report

Marketing Opportunities That Should Be on Your Radar

LAST CALL! NEW SPONSORSHIP OPPORTUNITY

Contracting Profits and Facility Cleaning Decisions magazines are hosting a new, one-day educational conference and networking event for building service contractors and facility cleaning managers. As a sponsor, you get to connect with 50-75 end users face-to-face plus have your brand prominently visible before, during, and after the event.
October 24, 2019 at the Harley-Davidson Museum in Milwaukee, WI.

Sponsorship details here: https://www.cleaningmediakit.com/resources/marketing/2019/CleaningSummitSellSheet.pdf

November issues - highly anticipated and widely read post-show issues

“Keeps me updated on the companies, people and products within our industry”
— John Howard

Sanitary Maintenance November

Cover Story: Sanitary Maintenance and ISSA "2018 Sanitary Supply Distributor Sales Study", - analysis of the data and comparison to past years

Hand Dryers: The importance of speed, volume and hygiene when specing hand dryers

ISSA Show Product Showcase: A collection of innovative products from the ISSA 2019 Show

Recycling/Waste Management: New ways to educate clients on what can be recycled

“Gives me good perspectives that help me run my business”
— Christy Sauer

Contracting Profits November

Cover Story: Green Cleaning at Google. A look at Google's efforts into zero waste measures and on-site generation of engineered water

BSCAI CLEAN Award Winners: Profiles of the 2019 award winning companies

ISSA Show Product Showcase: A collection of innovative products from the ISSA 2019 Show

Infection Prevention Products: Tips from industry expert Heidi Wilcox ion how BSCs can take a less toxic approach to infection control

Bidding Best Practices: 5 tips BSCs can use to create more accurate, and more profitable bid numbers

“Great information. Easy format and to the point. It gives me ideas.”
— David Howell

Facility Cleaning Decisions November

Cover Story: Preventing Worker Injuries - how departments can improve procedures and promote safety among their cleaning team

Carpet Care: A look at the steps necessary to dry carpeting

Restroom Hot Spots: How to tackle the top 10 trouble areas

Internet of Things (IoT): Use restroom technology and IoT to streamline staffing and stock

Healthy Schools: Effective microfiber mopping in schools

ISSA Product Showcase: A collection of innovative products from the ISSA 2019 Show

Want to learn more about our cleaning industry research and upcoming marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461

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