Welcome to the July edition of Marketing 360! This month we look at buying sentiment among contractors, a way to get free publicity for your products, and a summary of several marketing opportunities for your consideration.

BSCs are Buyers in 2019

2018 was a good year for building service contractors — 65% of them reported higher sales this past year. Helping make things even rosier — profits were higher for 62% of BSCs. You think last year was good, 2019 looks to be even better. In a survey conducted by Contracting Profits magazine and BSCAI, the majority of BSCs are optimistic about 2019

2019 Sales 75% expect higher sales this year
18% expect sales to remain the same

2019 Profits 72% expect higher profits in 2018
21% expect profits to remain the same

Commercial office buildings remain the strongest market for BSCs by an overwhelming majority. Healthcare is the second strongest market with these facilities also being the biggest target for 2019 growth. Get a complete report on the BSC market here.

Free Publicity: Announce Your Company Products and News to 175,000 Buyers Get your latest press release, case study, personnel appointment, product announcement, or other company news in front of the entire cleaning industry! Send us your news for posting on CleanLink.com and in our CleanLink Cleaning Insider daily eNewsletter by adding corinne.zudonyi@tradepress.com to your distribution list.

Marketing Opportunities That Should Be on Your Radar

NEW WEBCAST: Understanding the New Floor Safety Standards — September 18
Presenter: Russell J. Kendzior, President, Traction Experts
Webcast sponsorship is an easy way to generate leads plus position your company as an industry thought leader at the same time. Webcast sponsorship gives you 60 minutes of undivided attention with hundreds of buyers. After the webcast you receive contact info for all registrants and attendees — including email addresses!

Interested? Sponsorship details are here.

September Marketing Opportunities

Sanitary Maintenance September

Cover Story: End User Purchasing and Distributor Service Survey — new data on end users' anticipated product purchases for the next 12 months

Brooms, Brushes and Mops: The benefits and best markets for mops with built-in onboard dispensers

Infection Prevention Products: How to educate customers on the importance of cleaning and disinfecting soft surfaces

Feature: The cost and rationale for providing an outside sales rep

Facility Cleaning Decisions September

Cover Story: State of the Industry, an Advisory Board Roundtable

Distributor Choice Product Award Showcase: Features the 40 winners of the Distributor Choice Product Awards

Paper Towel & Tissue: Use restroom technology and IoT to streamline staffing and stock

Floor Care Equipment Technologies: The capabilities and successes of autonomous equipment at Walmart

Creating Healthier Schools: Creating staff engagement in new cleaning processes

Green Cleaning: How to improve/support green and sustainable initiatives within facilities

Want to learn more about our cleaning industry research and upcoming marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461

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