This deep dive into the ultra-sensorial world of fragrance will take you "behind the scenes" to demonstrate the many facets of fragrance development and how it positively impacts the consumer experience. From scent creation and classification, to cultural trends impact on fragrance to how scent impacts perceptions, this FastCast will detail the science behind the scent, and highlight the influential role it plays in the perception of clean, hygienic spaces.
In just 30 minutes you will learn:
- Review a brief history of fragrance
- Introduce the basics of scent design and classification
- Discuss fragrance trends and market influences
- Understand the power of fragrance on branding, emotions and experience
- How scent can influence the perception of a "clean and hygienic" space
Speakers
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Jennifer Powderly
Vice President of Marketing
Takasago |
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Raphael Kong
Director
Biological Science |
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