Welcome to the June edition of Marketing 360! This month we look at several key findings of the 2019 Path to Product Purchase: The Cleaning Industry's Content Needs and Ad Preferences. Plus, a summary of several marketing opportunities for your consideration.

Path to Product Purchase — Key Findings

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FACT: Distributors, BSCs and in-house cleaning Managers Rarely Meet with Your Reps 57% of cleaning industry buyers see sales reps less than once per month. You may want to consider a print or digital advertising campaign this summer to get your message into the hands of decision makers.

FACT: eNewsletter Ads are the Most Effective Advertising Method to Use in the Cleaning Industry 87% of cleaning industry buyers say eNewsletter ads are effective or very effective in influencing them. BTW, print ads were the second most effective ad method.

FACT: Cleaning Product Buyers Expect a Prompt response when Reaching Out to Suppliers 88% of cleaning industry buyers expect to hear from a manufacturer within 2 days of submitting an online request form. 45% of these expect to hear within one business day.

Free copies of the report are available. Contact Tim Rowe, our Vice President of Research to get yours. Email him at: tim.rowe@tradepress.com. Put "Path to Purchase Research" in the subject line.

Marketing Opportunities You Should Know About

Lead Gen eBooks: Easy. Complete. And a totally turnkey way to generate leads! We write, produce and promote. You can sponsor this in-demand content and get leads — with email addresses!

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Three eBooks available. One sponsor per book. First Come — First Served.

Infectious Design
When to Use a Cleaner, Sanitizer or Disinfectant
Flooring Standards Facility Cleaning Executives Should Know

August Marketing Opportunities

Sanitary Maintenance August

Cover Story: Profile of Supply Den — the impact of putting people before profits

E-commerce and the Amazon Threat: 3 tactics distributors can use to beat Amazon

Ice Melt: How to get customers to talk ice melt in the summer

Electrostatic and UV Technologies: How Able Services benefitted from adopting electrostatic technology

Janitor Carts: The cart features that work best in healthcare, hospitality and large commercial facilities

Facility Cleaning Decisions August

Cover Story: Back to School — the cleaning challenges a new school year brings

Cleaners & Disinfectants: the differences between cleaning, sanitizing and disinfecting

Handwashing: The impact of hand soap regulatory changes on facilities and their handwashing initiative

Professional Development: How to start a development program that employees embrace

Green Cleaning in Schools: Analyzing existing green cleaning programs in schools and higher ed

Green Cleaning: How cleaning executives can improve green and sustainable initiatives within their facilities

Contracting Profits August

Peer Groups: The advantages to having a close relationship with other BSCs

Floor Care Machine Advancements: Straight talk from contractors who have adopted autonomous equipment

Distributor Choice Award Winners: A showcase of products preferred and recommended by distributors

Automating Operations with Software: How dashboard software is improving contractors' operations

New Cleaning Technologies: Electrostatic Equipment: The benefits and misconceptions of this new technology

Diversify or Die: Lessons learned when large clients take cleaning in-house

Want to learn more about our cleaning industry research and upcoming marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461

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