Welcome to the May edition of Marketing 360! This month we take a deep dive into the findings of a new research study conducted by Facility Cleaning Decisions magazine on the purchasing priorities and product preferences of facility managers responsible for the cleaning of commercial and institutional buildings. We'll also look at a unique marketing opportunity coming up in August. Product Purchases Up, Down or Flat in 2019? Most facility cleaning managers expect their product purchases to increase or remain at 2018 levels in 2019. Here's the data. Product purchases (Chemicals, hand tools, soaps etc.) 26% will increase their purchases while 63% say that their product purchases will remain the same in 2019. Equipment purchases (Floor/carpet machines, vacuums, etc.) 29% of facility cleaning managers will buy more equipment in 2019 while 55% expect their equipment purchases to stay the same as in 2018. Top 3 Factors When Considering New Products for Purchase Cleaning executives cited several factors when evaluating new products for purchase. However, cleaning product marketers should keep these top 3 factors in mind when working on product ads and promotional copy. It could make the difference between you and a competitor. Product Durability Product's impact on occupants Product has multi-purpose cleaning capabilities Most Important When Purchasing Products/Equipment A similar question asked facility cleaning managers what is most important to them when purchasing products and equipment. Many things come before cost. Here's what they told us. Product performance, quality and durability — 86% Time/labor savings — 72% Distributor support — dependability — 63% Company/manufacturer dependability — 60% Convenience/ease of use — 59% Safety — 58% Ease of training — 47% Lowest cost — 39% Green certification/contribution to sustainable initiatives — 26% NOTE: Details and editorial comment on the Annual In-House Management Survey will be available in the June issue of Facility Cleaning Decisions. Watch for your copy. WEBCAST: How Cleaning Supports Healthy School Initiatives — August 8 Presenter: Gene Woodard, MCSCE Director @ University of Washington Webcast sponsorship is an easy way to generate leads plus position your company as an industry thought leader at the same time. Webcast sponsorship gives you 60 minutes of undivided attention with hundreds of buyers. After the webcast you receive contact info for all registrants and attendees — including email addresses! Interested? Sponsorship details are here. Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461 We are Your Connection to the Commercial Cleaning Market © 2019