Welcome to the April edition of Marketing 360! This month we look at new research on the content needs and ad preferences of Distributors, BSCs and In-House Cleaning Managers. This research on their path to purchase is fascinating. We'll also look at some special marketing opportunities coming up this May and June.

New Research Sheds Light on How Distributors, BSCs and In-House Cleaning Managers Buy Products

Research Report Cover

Sanitary Maintenance, Facility Cleaning Decisions, and Contracting Profits magazines recently surveyed Distributors, BSCs and In-House Cleaning Managers in order to learn how they find, use and engage with content and advertising that helps them identify and purchase products. This new research report is chock full of valuable data including:

Advertising methods that are most effective in terms of influence and recall
Top factors that get cleaning product buyers to engage with manufacturers
The kind of Information that helps cleaning buyers make a buying decision
The most effective marketing methods
Where in the buying cycle cleaning buyers want information from manufacturers

Contact our research department if you want copies of the study. Email Tim Rowe: tim.rowe@tradepress.com. Put "Path to Purchase Research" in the subject line.

May Marketing Opportunities

WEBCAST: New Technologies in Cleaning: Nanotechnology, Electrostatic and Engineered Water — May 15

This is an easy way to position your company as a thought leader and generate leads at the same time. Webcast sponsorship gives you 60 minutes of undivided attention with hundreds of prospective buyers. After the webcast you receive contact info for all registrants and attendees — including email addresses!

Interested? Act now as the close date is this week!

Click here for details on sponsoring the New Technologies in Cleaning webcast.

June Marketing Opportunities

WEBCAST: Addressing Vulnerabilities in your Infection Control Program — June 8

This webcast sheds light on common vulnerabilities in any cleaning program and offers insights into how to reduce risking the spread of infection. Act now, closes in mid-May. Only 4 sponsorships available.

Sanitary Maintenance June

Cover Story: Distributor Choice Award Winners — the top 40 products as chosen by our readers

Restroom Care: Is 2019 the tipping point for Smart Restrooms?

Batteries: Best practices in battery maintenance

Odor Control Products: Best methods to combat problematic odors

Facility Cleaning Decisions June

Cover Story: Results from the (annual) 2019 Management Survey

Tackling Hospital-Acquired Infections: The proper use of cleaning chemicals and disinfectants

Waste Management & Sustainable Alternatives: Techniques to reverse the trend of contaminated recycling

Hand Drying: Benefits of replacing paper towels with high-speed hand dryers

Creating Healthier Schools: Green cleaning initiatives in K-12 and higher ed

Contracting Profits June

Cover Story: Recruitment Strategies: Tips for creating a sound employee referral program

Automating Operations with Software: How dashboard software is improving contractors' operations

New Cleaning Technologies: Electrostatic Equipment: The benefits and misconceptions of this new technology

Diversify Or Die: Lessons learned when large clients take cleaning in-house

Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461

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