Welcome to the March (Yay Spring!) edition of Marketing 360! This month we continue our look at recent research on the marketing budgets of cleaning marketers in 2019. We'll also take a last look at the Clean Buildings Expo and update you on an upcoming webcast on new technologies in cleaning. How Cleaning Industry Manufacturers are Spending Their Marketing Dollars Our 2nd annual Cleaning Industry Manufacturer's Survey discovered lots of interesting facts on how and where suppliers are spending their marketing dollars. Here are a few that we found interesting. Biggest Marketing Challenges: The top 2 challenges facing marketers this year are: Effectively connecting with their target audience and Capturing and retaining audience attention. The key to successful marketing is to be where the audience is and to provide meaningful content that distributors, BSCs and ISPs demand. A good media partner can help you accomplish both objectives. The majority of marketers are pleased with the success of their marketing efforts. 93% reported that their marketing is very successful or moderately successful. Only 7% said their marketing was minimally successful. Ad Dollars are Shifting: Marketers are reallocating their advertising dollars in 2019. The 3 areas that saw the biggest increase in dollars from 2018 are Research, SEO and the company website. Contact our research department if you want copies of the study. Email Tim Rowe: tim.rowe@tradepress.com. Put "Cleaning Research" in the subject line. Jan/San Distributors are Big Fans of Print Magazines Baxter Research Center surveyed readers of Sanitary Maintenance magazine regarding their reading habits. Here are some of the findings. 96% pick up their copy within a week of receiving it 79% read their copy two or more times 80% took a purchasing action after seeing ads in Sanitary Maintenance Contact our research department if you want copies of the study. Email Tim Rowe: tim.rowe@tradepress.com. Put "Cleaning Research" in the subject line. Clean Building Expo Debuts March 26-27 in Baltimore Just a reminder that this exciting new trade show debuts in March. Clean Buildings Expo, produced by Trade Press Media Group and the ISSA, will be held March 26 and 27 at the Baltimore Convention Center. This new event is co-located with the National Facilities Management & Technology Conference and Expo (NFMT). Click here to visit the show's website. MARCH 26-27, 2019 • BALTIMORE, MD May Marketing Opportunities WEBCAST: New Technologies in Cleaning: Nanotechnology, Electrostatic and Engineered Water — May 15 This is an easy way to position your company as a thought leader and generate leads at the same time. Webcast sponsorship gives you 60 minutes of undivided attention with hundreds of prospective buyers. After the webcast you receive contact info for all registrants and attendees — including email addresses! Click here for details on sponsoring the New Technologies in Cleaning webcast. Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461 Your connection to the commercial cleaning market © 2019