Welcome to the February edition of Marketing 360! This issue looks at where cleaning manufacturers are spending their marketing dollars in 2019. We'll also look at a brand new trade show for the cleaning industry and review the April marketing opportunities.

How Cleaning Industry Manufacturers are Spending Their Marketing Dollars

Our 2nd annual Cleaning Industry Manufacturer's Survey revealed some interesting facts. Here are a few that may be of value.

The average marketing budget in 2019 for cleaning industry manufactures is $123,000. 45% of the budget is spent on Jan San Distributors, 30% is spent on BSCs and 15% goes towards In-House Facility Cleaning Managers.
Generating leads/customer acquisition remains the primary advertising goal. 62% of manufacturers said that is their #1 ad objective. This figure is up 21% from 2018 when 42% of manufacturers cited lead generation and customer acquisition as their top goals.
Cleaning industry trade shows will receive the biggest share of the 2019 marketing budget. 34% of the annual marketing budget goes to trade shows. This isn't surprising as survey respondents reported that cleaning industry trade shows produce a high ROI and the largest number of prospects.

Clean Building Expo Debuts March 26-27 in Baltimore

If you're looking for a new trade show to generate business in 2019, I recommend the Clean Buildings Expo. This event, produced by Trade Press Media Group and the ISSA, gives you 2 days of face time with building service contractors and in-house cleaning managers. Clean Buildings Expo is co-located with the National Facilities Management & Technology Conference and Expo (NFMT). Click here for details.

MARCH 26-27, 2019 • BALTIMORE, MD

Position Your Company as a Thought Leader with 2019 Cleaning Market Webcasts

Here's an easy way to position your company as a thought leader in the commercial cleaning market. Webcast sponsorship gives you 60 minutes of undivided attention with hundreds of prospective buyers. After the webcast you receive contact info for all registrants and attendees — including email addresses!

2019 Cleaning Webcast Schedule

How the New Flooring Types will Impact You — March 20

New Technologies in Cleaning — May 15

How Our Healthy Schools Program Works — June 7

Understanding the New Floor Safety Standards — August 8

Addressing Vulnerabilities in your Infection Control Program — September 18

Incorporating Sustainability into the Cleaning Program — October 11

April Marketing Opportunities

Sanitary Maintenance April

Cover Story: Driver Shortage — how distributors can fill vacancies

Feature: Belonging to A Buying Group — healthcare specific training programs to help distributors

Cleaners and Disinfectants: What distributors need to know about the new California and New York laws

Restroom Care: We look at the benefits of customized dispensers

Facility Cleaning Decisions April

Bonus: FREE Ad Readership Study

Cover Story: Green & Sustainability Survey Results

Cleaning the air: A focus on technology/equipment that cleans the air

Prevent Slips, Trips & Falls: What to look for when faced with new flooring in your facility

Advantages To Water Technologies: Cape Coral Hospital's use of aqueous ozone technology

Creating Healthier Schools: We'll address cleaning hot spots in schools

Contracting Profits April

Double Bonus: FREE Ad Readership Study + Distribution at BSCAI EXEC Management Conference

Cover Story: A profile of Supreme Maintenance Organization

Feature: 2019 Report on the Building Service Contractor Market, a joint study with BSCAI

Feature: Ghost Employees/Worker Accountability — how USSI solved this problem

Vacuums: We look at Ace Cleaning Systems use of vacuum extension wands

Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461

Your connection to the commercial cleaning market

Sanitary Maintenance, Contracting Profits, Facility Cleaning Decisions, and CleanLink Logos