Welcome to the January edition of Marketing 360! This issue looks at the importance of green and sustainable products among in-house service providers, the 2019 Cleaning Market Webcast schedule and a look at March marketing opportunities.
Going Green Can Earn Your Company More Green — Think Cash!
Green and Sustainable products are big among in-house service providers and they are only going to get bigger in 2019. According to a November 2018 study conducted by Facility Cleaning Decisions magazine going green could very likely be the ticket to growing your sales in 2019 and beyond.
Some of the key findings of the study discovered:
- 92% of in-house service providers said that working with sustainable suppliers is important to them
- 90% of in-house service providers said that greening their cleaning programs is important to them
- 87% said that green certification for products used within their facilities was important
- 72% of in-house service providers do whatever they can to incorporate green certified products into their cleaning programs
- The top 3 green products used in the in-house cleaning departments are Cleaners and disinfectants, Paper products (toilet tissue, hand towels and napkins) and microfiber cloths and mops
Practice What you Preach
- 82% said that it's important to buy products from manufacturers who themselves embrace sustainable initiatives.
"Doing business with manufacturers and distributors who embrace sustainable
initiatives is important as that is part of our model. If our manufacturers and distributors don't have sustainable initiatives it negates our efforts to build a completely sustainable program."
"The only power we have is to vote with our dollars, and it's the right thing to do — for
our children, for our planet, for our future."
2019 Cleaning Market Webcasts
A powerful, easy opportunity to position your company as a content provider. Sponsoring a webcast gives you an hour of live, undivided attention with potential customers. Plus, you receive a database of all registrants and attendees — including email addresses!
How the New Flooring Types will Impact You —
March 20
New Technologies in Cleaning —
May 15
How Our Healthy Schools Program Works —
June 7
Understanding the New Floor Safety Standards —
August 8
Addressing Vulnerabilities in your Infection Control Program —
September 18
Incorporating Sustainability into the Cleaning Program —
October 11
Contracting Profits Faces of the Frontline Sponsorship Package
BSCs love to celebrate outstanding frontline workers, so we will be giving some of these accolades national exposure. In 2019, Contracting Profits will be featuring a frontline worker in every issue in a section called Faces of the Frontline.
March
Marketing Opportunities
Sanitary Maintenance March
Annual Jan/San Distributors' Buyer's Guide
Probably your #1 advertising opportunity of the year. This annual issue is big with distributors. 9,000 distributors and wholesalers will use this issue from March of 2019 through February of 2020.
Get Found by Distributors Ready to Buy
You need to be there when distributors are researching products to buy. That's where our Buyer's Guides comes in. This annual guide is well read by 5,400 distributors and wholesalers will pick up this issue EVERY MONTH from March 2019 through February 2020.
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