Welcome to the December edition of Marketing 360! This issue looks at Building Service Contractors outlook on 2019, dives into new Cleaning Costs Report, and provides a summary of marketing opportunities in early 2019.

BSCs are Optimistic about 2019

A recently published study conducted by Contracting Profits magazine uncovered some interesting insight into the mindset of building service contractors. Many of them are eagerly looking forward to 2019 as they expect business to be even better in the new year.

75% expect business conditions to improve
31% expect cleaning frequencies to increase
73% plan to add staff positions

We will monitor BSC sentiment throughout 2019 and keep you posted on any changes.

Cleaning By The Numbers

Cleaning Costs and Frequencies Report Cover

Cleaning Costs and Frequencies Report Cover

This year Contracting Profits, Facility Cleaning Decisions and the BSCAI surveyed more than 600 facilities representing a dozen facility types about their cleaning operations. The report provides a wealth of data including

Price per square foot for 13 facility types
Staffing levels for night-time, day porters and project workers for a range of building types
Price per square foot based on geographic region
Cleaning frequencies of 16 tasks in six types of facilities
Janitorial budget percentages for each facility type

Of your facility budget, what percentage is janitorial?

K-12 School District

College/University

Hospital/Long term Care

The complete report is available as an eBook or PDF, both of which can be purchased here.

What's coming in February —
Advertising opportunities to be aware of:

Sanitary Maintenance February

Bonus Opportunity — Ad Readership Study

Cover Story — Hiring the Next Generation

Filling driver vacancies

Distributor Software — Making better use of software capabilities with routine training

Floor Care Equipment — The distributor's role in the growing cleaning robot market

Facility Cleaning Decisions February

Bonus Distribution — Clean Buildings Expo

Clean Buildings Expo Show Guide

Cover Story — Results of our Occupant Complaints Survey

Overseeing Healthcare Operations — Preventing Quat binding

Combat Cold and Flu Infections — Their hidden costs to facilities

Vacuums — How this essential piece of equipment can curb the spread of infections in healthcare facilities. It also covers backpack vacuums, and equipment filtration

Healthy Schools — Healthy and green cleaning initiatives in K-12 schools and higher ed

Trending Now — Restroom

Contracting Profits February

Bonus Distribution — Clean Buildings Expo

Clean Buildings Expo Show Guide

Cover Story — Janitor Retention

Q&A with Michael Diamond, managing partner of AffinECO and new BSCAI president

Restroom Products — Restroom Internet of Things from the facility executive point of view

Clean Buildings Expo Debuts in March

MARCH 26-27, 2019 • BALTIMORE, MD
Trade Press Media Group, in conjunction with the ISSA, is launching a new cleaning industry event — Clean Buildings Expo. This conference and product expo will be held March 26–27, 2019 at the Baltimore Convention Center. If you want to reach end users, this show is for you. More than 1,000 building service contractors and in-house cleaning managers are expected to attend. The new event is co-located with the National Facilities Management & Technology Conference and Expo (NFMT). Click here for details.

Want to learn more about these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461