Welcome to the October edition of Marketing 360! This month we look at turning your website into a sales generator, we have some new stats how distributors, BSCs and in-house service providers use print and the web to research and we have our 2019 marketing opportunities for your 2019 planning. You've got a great website — now what do you do? Websites are the secret weapon for many cleaning product manufacturers. Our 2018 survey of cleaning marketers found that 11% of their marketing budget is spent on updating or redesigning their company's website. In addition, one-third of them increased their spending on website development in 2018 compared to 2017. This is not surprising. Most manufacturers realize their websites are an effective way to generate sales. Our research confirms that. It shows that manufacturer's websites are the 2nd most popular source that distributors, BSCs and in-house service providers use to learn about cleaning products.1 By the way, in case you're wondering, trade magazines are the #1 source buyers use to learn about cleaning products. BSCs and in-house service providers not only visit manufacturers websites, they also buy from them. Building Service Contractors purchase 10% of their products directly from the manufacturer1 In-house service providers purchase 12% of their products directly from the manufacturer2 How you can drive more traffic to your website Getting more eyeballs is your goal. The more buyers that see your site, the higher your sales. Advertising in print and online is a smart way to build website traffic. Print is especially effective in driving more distributors, in-house service providers and BSCs to your company's website. Recent research bears this out: of distributors refer to the manufacturer's website after seeing a print ad3 of in-house service providers refer to the manufacturer's website after seeing a print ad2 of BSCs refer to the manufacturer's website after seeing a print ad1 Digital is a good compliment to a print campaign. Digital advertising is targeted and provides quick and easy access to your website. Your ads are seen by qualified prospects (distributors, BSCs and/or in-house service providers) when they are researching products to purchase. You can put your brand in front of these prospects at every stage of the buying cycle thereby increasing the likelihood that they will visit your website during their buying cycle. Your website should be generating sales for you. So start the ball rolling by driving more traffic to your site. New ways to influence distributors, BSCs and in-house cleaning managers in 2019 When you are working on your 2019 marketing plans, take a few minutes to check out our online media kit. In our 2019 Media Kit, you'll find: Extensive 2019 editorial calendars Samples of our many digital media options New sponsorship opportunities Our new trade show debuting in 2019 — Clean Buildings Expo 2019 Media Kit New cleaning show debuts in 2019 MARCH 26-27, 2019 • BALTIMORE, MD Trade Press Media Group, in conjunction with the ISSA, is launching a new cleaning industry event — Clean Buildings Expo. This conference and product expo will be held March 26–27, 2019 at the Baltimore Convention Center. If you want to reach end users, this show is for you. More than 1,000 building service contractors and in-house cleaning managers are expected to attend. The new event is co-located with the National Facilities Management & Technology Conference and Expo (NFMT). Click here for details. Want to learn more about any of these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461 1 Contracting Profits 2018 Reader Report 2 Facility Cleaning Decisions 2018 Reader Report 3 2017 Jan/San Distributor Readership Report Want copies of the research reports cited in this newsletter? Contact Tim Rowe. tim.rowe@tradepress.com, 414-368-6860 © 2018