Welcome to the September edition of Marketing 360! Watch for this eNewsletter each month for market statistics, a look at how cleaning suppliers are advertising, industry news and advertising opportunities.

Content Marketing Delivers High ROI for Cleaning Marketers
Our 2018 survey of cleaning marketers found that content marketing delivered some of the highest ROI. Custom emails ranked #3 on the list of top performing ROI channels. And content developed finished close behind in 4th place. * It's no surprise that content marketing is so popular. The benefits of content marketing are numerous, here are just a few that can make a difference in your marketing efforts.

Content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Content marketing rakes in conversion rates six times higher than other methods.
Content marketing gets three times the leads per dollar spent as paid search.

(*Publishers Research 2018)

What is Content Marketing?
Content marketing is a marketing technique of creating/curating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.

Content marketing is now leveraged by nine out of 10 companies in North America. Where in the past, content marketing was seen as nice to have, today it is essential.

(Source: Content Marketing Institute)

Examples of Content Marketing

Blogging
Custom/Sole Sponsored emails
White Papers
eBooks
Case Studies
Video

2 Keys to Successful Content Marketing

Don't do it yourself. Work with a knowledgeable editorial team that understands the needs of the cleaning market
Don't distribute it yourself. Partner with an organization that can give your content the widest distribution in a variety of ways

What's coming in November —
Advertising opportunities you should know about:

Sanitary Maintenance November

Includes Product Showcase — ISSA Show

Cover Story: Sales Rep Compensation Survey — one of our most popular features of the year

ISSA Show Product Showcase: Features products seen at the ISSA Show in Dallas

Carpet Care/Vacuums: What end users value in a vacuum

Green Cleaning: How an end user stays current with new products and trends

Contracting Profits November

Includes Product Showcase — ISSA Show

Cover Story: Succession Planning — a look at types of succession plans current leaders are examining

ISSA Show Product Showcase: Features products seen at the ISSA Show in Dallas

BSCAI CLEAN Award Winners: Profiles of the BSCAI CLEAN Award Winners

Chemicals: The difference between cleaning, sanitizing, disinfecting

Robotics: How robotics fit into a BSC's cleaning program

Facility Cleaning Decisions November

Includes Product Showcase — ISSA Show

Cover Story: Cleaning Frequency and Costs Survey

ISSA Show Product Showcase: Features products seen at the ISSA Show in Dallas

Paper Products & Dispensing: Simplifying the selection process of sustainable paper products

Waste Management & Recycling: A look at the waste management/recycling programs at Cleveland Clinic

Mating: What facility managers should look for in terms of best walk-off mats

Healthy Schools: Technologies in green and sustainability and how they benefit the school environment

Trade Press Media Group, in conjunction with the ISSA, is launching a new cleaning industry event — Clean Buildings Expo. This conference and product expo will be held March 26–27, 2019 at the Baltimore Convention Center. If you want to reach end users, this show is for you. More than 1,000 building service contractors and in-house cleaning managers are expected to attend. The new event is co-located with the National Facilities Management & Technology Conference and Expo (NFMT). Click here for details.

Want to learn more about any of these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461.