Welcome to the July edition of Marketing 360! Watch for this eNewsletter each month for market statistics, a look at how cleaning suppliers are advertising, industry news and advertising opportunities.

BSCs are Bullish on 2018
Building Service Contractors are bullish on 2018. In a survey conducted by Contracting Profits magazine and BSCAI, the majority of BSCs were optimistic about 2018

2018 BSC Business Conditions

75% expect improvement

23% expect conditions to stay the same

2% expect business conditions to decline

2018 BSC Sales

85% expect higher sales

11% expect sales to remain the same

4% expect sales to decline

2018 BSC Business Profits

82% expect higher profits in 2018

12% expect profits to remain the same

6% expect profits to decline

Follow the Money
Where are commercial cleaning manufacturers investing their marketing dollars? The largest share of their 2018 marketing budget is invested in trade magazines and trade magazine's digital products (Website, eNewsletters, webcast sponsorships)*

The advantages of investing in trade media are numerous. Trade media is targeted so marketers have no waste. Trade media is audited so advertisers know exactly who they are reaching. Trade media is credible and as the result of the "halo effect" advertisers are also seen as reliable and trustworthy which makes generating leads and sales easier.

*Trade Press Media Group 2018 Cleaning Manufacturer Study

What's coming in September —
Advertising opportunities to be aware of:

Webcast: Economic Outlook 2019

Airs on September 12. Sponsorships available.

Contracting Profits September ISSA & BSCAI Show Issue

The Official Publication For BSCAI Members

Show Guides: A preview of BSCAI's Contracting Success Conference, plus preshow coverage of the ISSA Show in Dallas with distribution at both shows.

Cover Story: Profile of Curtis McLemore, second-generation CEO of McLemore Building Maintenance, and his plans to grow to $50 million in revenue in the next 15 years.

Chemicals: Explanation of the difference between cleaning, sanitizing, disinfecting plus a special Disinfectants products section.

Floor Care: Using proper chemicals and procedures to slow down floors and prevent slips and falls.

Sanitary Maintenance September ISSA Show Issue

ISSA Dallas Show Guide: A day-by-day breakdown of the ISSA Convention and Trade Show with distribution at the show.

Cover Story: Profile of Todd Weidmaier and Iowa-Des Moines Supply. A look at their notable sustainable initiatives.

Engineered Water: Interviews with building service contractors and managers of in-house cleaning departments on why they use engineered water.

Soap: The advantages of selling professional versions of well-known consumer brand soaps and cleaning chemicals.

Facility Cleaning Decisions September Issue

Manufacturer Profiles Special Ad Section: Ask us about how you can participate.

Cover Story: Exclusive result of our 2018 Annual Reader Survey.

Floor Equipment: Benefits of incorporating compact floor equipment into the cleaning arsenal.

Restroom Care: Tackling odor challenges.

Infection Control: Chemical proportioners and solutions to pressure and chemical accuracy.

Healthy Schools: The difference green and sustainable initiatives are making in educational facilities.

Want to learn more about any of these marketing opportunities? Contact me, Rob Geissler — rob.geissler@tradepress.com, 414-228-7701 ext. 461.