September YTD Financials
Financial Delivery
Your monthly update on financial performance and news from each region of Global Business Solutions around the world.
MONTH NR
NR vs. PY vs. PY%
  £15.2M   +£2.7M   +21.6%  
YTD NR
NR vs. PY vs. PY%
  £119.5M   +£22.8M   +23.6%  
 
The Americas
+15.2%
YTD NR
FINANCIAL PERFORMANCE UPDATE
 
AMERICAS COMMENTARY
  • MTD Americas +21.0% vs. PY (+1.5M)
  • USA 14.7% growth vs. YA driven by:
    • Jan/San & MRO strategy driving incremental new distributor & end user partnerships
    • Outperformance in Essendant for LDS (+848 bps share growth YTD) and Wipes
  • YTD Americas +15.2% vs. PY (+8.8M)
    • Loss of Hilton Clean Stay Program offset by strong topline growth from LDS, Finish and APCs driven by new partnerships and increased sales engagement
    • Delta increased utilization of 15 ct. wipes
    • Continued outperformance in Canada driven by LDS outperformance at WCD, +50.1% vs. PY
 
October NEWS
READ WHAT'S HAPPENING THIS MONTH IN THE Americas
Big Win with Webstaurant
We're proud to announce that we've landed a priority target, Webstaurant, via our redistribution partner Essendant. Webstaurant is a leading online restaurant supply company with 10+ million visitors per year and strong sales in the chemical space. With roughly 30 lead items now available, over 90% are at SRP, leading to an incremental $90k in the first quarter. Full funnel media plans are underway, with an additional 30 items pending approval and set up.
Trader Joe's Distribution Centers
Our 800 ct. wipe refills will disinfect the six national distribution centers for Trader Joe's, and will replace the 800 ct. alcohol wipes from Wiper Central USA, Inc. The company will purchase 1,200 cases over the next 12 months — totaling $60,000 NR.
Cold & Flu Season Brings Unexpected Sponsorships
  • During select periods of cold & flu season, Reckitt will sponsor the email signatures of all inside sales reps (ISO) at WB Mason and ODP. At both customers, the ISOs makes up over one-third of total sales and have over 225 sales reps
  • Both ISO teams spend their day communicating with customers primarily by email, with customers ranging from small to mid-sized companies. With each email, the goal is to inspire customers to think about their readiness for cold & flu season — from random order questions to order tracking. The email signatures will link to a shoppable product page featuring Lysol's most relevant cold & flu items
  • We will also run a sales contest at WB Mason where reps will earn points for incremental sales of Lysol, and bonus points for sales driven by the email signatures
  • ODP activation will run from November 1 to December 31, and WB Mason activation will run from October 21 to November 21
 
Europe, Australia and New Zealand
+27%
YTD NR
FINANCIAL PERFORMANCE UPDATE
 
COMMENTARY
  • Bold strategy helped to deliver a phenomenal growth of 27%, contributed by both the regions with a good GM of 55.2% YTD, which is accretive to the consumer business
    • UK +74.2% vs. PY (+£3.3M) driven by Regal (+£2.6m) new DB and MSL expansion in Booker (1.2m), Lyreco (£+153k) driven by contract wins. Increased listings and drive at VOW (+£367k vs. PY)
  • Italy: 38.2% vs. PY (+£848k) driven by Natali (+£1.4m) through increased activity on ADW
  • Netherlands: 73.5% vs. PY (+£682k) driven by Advion (+£361k) due to Truckmania BDI and new DB Natali (£+246k), Quantore(+£133k) & 123Schoon (+38k)
    • Turkey: 112% vs. PY (+£854k) driven by Metro (£+336k) via increased listings, EKS (+£399k), and Bizim (+£141k)
    • Australia +6.3% vs. PY (+369k), reset of the business without any one-off and building a strong base business
    • Switzerland +123% vs. PY (+121k) through new DB setup (Eco Media)
 
October NEWS
READ WHAT'S HAPPENING THIS MONTH IN THE EUANZ
Bidfood RaRa Day sets new standards!
  • The Harry Potter–themed day incentivised Bidfood depots to compete for three prizes: best dressed, highest sales by lunch, and 'house' prize
  • Great for raising awareness and building relationships with Bidfood's biggest depots (including Gateshead where Pollyanna travelled to launch the day in person) and amazing feedback from Bidfood Head of Catering Supplies
  • Multiple depots trebled their target sales, and planning has already started for the next RaRa day to build on this momentum
Reckitt Pro Solutions Launches Cold & Flu Campaign in UK and Germany
  • As winter approaches, Reckitt Pro Solutions has launched a comprehensive Cold & Flu Campaign to highlight the critical need for preventing germ proliferation during colder months, which results in seasonal illness, consequently leading to lost workdays for businesses. For example, 186 million workdays are lost every year in UK due to sickness
  • By implementing our effective and efficient cleaning and hygiene solutions, businesses in Offices, HoReCa, and the Education Sector can ensure exceptional hygiene for their employees and guests, thereby strengthening their operations this winter!
    • Markets: UK & Germany
    • Timings: Oct–Mid Dec'24
    • Brands in Focus: Dettol (Cleaning & Hand Hygiene SKUs)
    • Activation Elements: Advertorials, Editorials, Press Releases, Social Media Posts, Digital Ads & EDMs
    • KPIs:
      • Publication Titles: 21 Leading Titles
      • Reach: 1.4M
Lyreco Pan European Marketing Partnership Launches
  • Launched in 20 markets across Europe with the objective of expanding our presence in the region, delivering an additional 285 TDPs
  • Each market will have three category leading keywords, supported by banners to drive both searchability and discoverability of our core SKUs
  • The search banners will be updated throughout the year, to communicate our promotions and drive conversion
  • Each banner and keyword has been adapted and supplied in the market's local languages
  • We will launch our first ever Lyreco global omnichannel marketing ‘Spring Clean' Campaign in Q2
 
Asia, Middle East and Africa
+48.4%
YTD NR
FINANCIAL PERFORMANCE UPDATE
 
COMMENTARY
  • China YTD +470% vs. PY (+£8m). Continued delivery through successful campaigns: Lunar New Year campaign, 6/18 Ecomm festival, Mid-autumn and Golden week campaigns. New Customers onboarded in Q2 & Q3 (+0.7m). B2B NPD SKUs incremental HOTSPOT ASL (+0.2m) & MICKEY HW (+0.3m). Gifting DBs New 2024 Muzu (+2.2m), Huiguo (+1.6m), Other Gifting DBs (+0.7m). YTD GBS focus DBs Sipu (+0.9m), Baili (+0.5m), Jingdong (+0.3m), CR online (+0.3m) vs. PY
  • South Asia YTD +4.2% vs. PY driven by Prestige Partner programs. Challenge remains in bridging gap of UP Gov business (Removed business -£1m in 2024 impact Apr–Dec'24)
  • ASEAN YTD -6.5% vs. PY. Malaysia & Singapore (+39%) vs. PY (+0.6m) driven by shipping line sales partially offset pricing challenges in Indonesia. LY heavier in SLOB clearance and one-off tenders across Indonesia, Thailand, and Philippines
  • AME YTD -6% vs. PY (-£0.3m). Saudi Arabia delays in New DB set up pending since Mar'24. UAE pricing alignments impact across Key GBS DBs. Pakistan: 17.3% vs. PY (-£0.4m), LY one-off tenders (-£0.3m). FY24 DB expansion focus, four new DBs successfully onboarded in Q3
 
October NEWS
READ WHAT'S HAPPENING THIS MONTH IN AMEA
Successful deal with Otteri (#1 Laundromat in Thailand) selling Vanish 10g pouch piloting in 100 branches in Thailand
  • Otteri Background
    • As of 2024, Otteri is the largest and most prominent laundromat chain in Thailand
    • Otteri has rapidly expanded its presence across the country in major cities such as Bangkok, Chiang Mai, and Phuket
    • It is known for its modern, self-service coin-operated laundromat that operates 24/7, offering customers convenience and accessibility
Activation Date: mid-November 2024
  • 1st order of 300 cases of Vanish 10g (NR around 2,800 GBP) to be sold in 100 branches in Bangkok and the greater Bangkok area
  • Potential expansion to all their 1,000+ branches across Thailand
Brand Exposure: Offline and Online
  • Offline: Vanish brand communication on their vending machine, and instore placement such as Standee, Tent card, and TV ads
  • Online: Vanish brand communication on Otteri website and social media (Facebook & Instagram)
Information Courtesy of Lysol
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