During the COVID-19 pandemic, rigorous cleanliness mattered more than ever before and became essential for all public spaces. Though we are emerging from the pandemic, many still want to maintain the higher standards of clean that became the new normal. In fact, a recent survey found that half of Americans think it's important extra measures, like providing proof surfaces have been disinfected or hiring certified cleaning staff, are taken to keep their office spaces clean.* But just because something looks clean, doesn't mean that's truly the case.

That's why ISSA, the worldwide cleaning industry association is helping facility managers Rethink What Clean Means. We're shining a light on what makes a space truly clean and supporting facility managers and key decision makers in their efforts to elevate their standards of cleanliness. Because boosting consumer confidence-and comfort-in the cleanliness of your space can ultimately help boost your bottom line.

Join us to discover how cleaning to the highest standard can help you achieve your business goals at Rethinkclean.org/business.

* YouGov Plc, online survey of 2,504 US Adults. 23‐27 June 2022.