AI is here now, fully functional, and presents a major sales opportunity for distributors.

The concept of artificial intelligence (AI) surfaced several decades ago, but while acknowledging that potential benefits exist, many distributors to this day still scratch their heads over just how AI and its various components can best put money into their company coffers. 

It also places those same distributors at serious risk of falling so far behind technically savvy competitors in lost sales opportunities that continued financial success—or even company viability—may become a major challenge early in the 2020s. 

Some have mistakenly concluded that the use of AI, which continues to be perfected by Amazon and other large-scale product sellers, can’t negatively impact their own distribution businesses because of personal and professional relationships they have with their long-time loyal customers and improved service offerings. 

There’s no question that customer relationships and satisfactory experiences are critical and necessary elements of distributor success. However, what many may be missing is that the use of AI also is necessary to take those relationships, experiences, and ongoing sales to the next level.

Artificial intelligence is much more than a fancy tech term with an associated convenient acronym. It's a sophisticated intelligence and sales method that encompasses a number of technologies, including machine and deep learning capabilities, natural language processing, predictive analysis of buyer trends, purchasing behavior, pricing optimization, companion product recommendations, and much more.

This white paper explores how wholesalers should be thinking about AI today - and in particular, how AI tools can help distributors drive more sales, including:

  • Learn why AI is beneficial to distributors
  • How Predictive Analytics assure instant sales success
  • Why quality data and advanced ERP are key
  • Why the time to act is now

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