The Advantages Of Selling Private Label Products
Given all of the consolidation with the jan/san distribution sector that has recently occurred, creating a private label or brand can be a way to generate brand loyalty.

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Athea Laboratories, Inc.
“With all of the ‘ma and pa’ jan/san distributors going away and being bought up by the larger companies and the larger companies getting involved in the arena, customers will be able to buy [national brand] dish soap … from anyone of those people,” says John Patton, sales and marketing manager at Athea Laboratories, Milwaukee. “But they can only buy X, Y or Z brand product from company X, Y and Z.”
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