Change the Way Your Clients Value Cleaning

You know your business is about so much more than a plastic bucket and a bottle of bleach. It’s time your clients did too. That’s the position ISSA—the worldwide cleaning industry association—is taking with its drive to change the way your customers value cleaning.

“Customers won’t stop squeezing blood from a turnip until they see beyond price to the full value proper cleaning can bring to their facilities,” said Dianna Steinbach, ISSA Director of Industry Outreach. “But that requires each of us in the industry to start promoting ourselves with a different approach—one that addresses a customer’s total bottom line, as well as occupant health and productivity, not just their cleaning budget.”

To get started, ISSA surveyed its members to figure out what they perceive as their fastest growing pressures.

Here are the results:

Distributor Pressures	Customer Pressures

Based on these demands and to arm you with the right tools to argue cleaning’s total impact, ISSA is focusing its entire 2012 convention on these areas and much more. To be held Oct. 16–19, in Chicago, IL, the ISSA/INTERCLEAN^® exhibition and ISSA Convention Seminars will be packed with hundreds of innovative products and services, as well as more than 45 workshops and other events, all designed to help you—and your customers—“Re-imagine Clean.”

You won’t want to miss this value. Register today. It will be worth it.

To find out more about ISSA’s push to prove value,
visit www.issa.com/value.