Change the Way Your Customers Value Cleaning

The days of doing business in the pressure cooker of “more with less” have got to end. That’s the position ISSA—the worldwide cleaning industry association—is taking with its drive to change the way your clients value cleaning.

“Customers won’t stop squeezing blood from a turnip until they see the full value proper cleaning can bring to their facilities,” said Dianna Steinbach, ISSA Director of Industry Outreach. “But that requires each of us in the industry to start promoting ourselves with a different approach—one that addresses a customer’s total bottom line, not just their cleaning budget.”

To get started, ISSA surveyed its members to find out their top pain points. The results? BSCs told ISSA the fastest growing pressures were:

To arm you with the right tools to face these top demands, ISSA is focusing its entire 2012 convention on these areas and much more. To be held Oct. 16–19, in Chicago, IL, the ISSA/INTERCLEAN^® exhibition and ISSA Convention Seminars will be packed with hundreds of the latest products and services, as well as more than 45 workshops and other events, all designed to help you—and your customers—“Re-imagine Clean.”

Not only will ISSA provide a packed week of innovations and strategy, but the Building Service Contractors Association International (BSCAI) also will host its annual convention concurrently, on Oct. 18-20, to provide even more one-of-a-kind support for BSCs

You won’t want to miss this value. Register today. It will be worth it.

To find out more about ISSA’s push to prove value,
visit www.issa.com/value.