Print Products Category

The Value of Print Placements:

Print products and placements provide a high impact, trusted medium to reach your target audience effectively. For decision-makers who value in-depth, reliable information, print offers a tangible format that enhances credibility and authority. Unlike digital ads that can be easily overlooked, print materials stay with the reader, allowing for longer engagement and repeated exposure. Print also delivers a professional image and stands out in a crowded marketplace, making it an essential tool for reinforcing your brand message. Leveraging print placements can significantly boost your visibility and influence, helping you connect with key decision-makers who prefer and rely on print for detailed and trustworthy content.

Print Mechanical Specs

Ad Type	Width	Depth
Bleed Page	8.125"	11"
Page	7"	10"
2/3 Page	4.5"	10"
1/2 Island	4.5"	7.5"
1/2 Vertical	3.375"	10"
1/2 Horizontal	7"	4.875"
1/3 Square	4.5"	4.875"
1/3 Vertical	2.125"	10"
1/3 Horizontal	7"	3.125"
1/4 Vertical	3.375"	4.875"
1/4 Horizontal	7"	2.375"
1/6 Vertical	2.125"	4.875"
1/6 Horizontal	7"	1.5"

Mechanical Specifications

Mechanical Notes:

Publication trim size: 7.875" x 10.75"
Bleed Page: 8.125" x 11"
Live Area: 7" x 10"
Note: Pertinent matter on bleed advertisement must be kept at least 0.5 inch from image edge. Bleed trim is 0.125 inch.

2 Page Spread Bleed:

Publication trim size: 15.75" x 10.75"
Bleed Page: 16" x 11"
Trim variance is 1/8 inch
Line screen: 133
Output Resolution: 2540
Max Ink Density: 300%
4-color rotation (wet) is black, cyan, magenta, yellow
Printing: Web-offset
Binding: Perfect bound
Note: Live matter must be kept 0.5 inch away from untrimmed edge and 0.25 inch away from each side of the gutter.

Mechanical Requirements for Inserts:

Contact production manager for insert specifications (size, stock, binding, shipping). Sample of insert must be submitted to publisher for mechanical clearance and pricing.

Sending Your Ad:

Upload files to www.tradepress.com/uploads

For Questions:

Client Services
Production Director
clientservices@tradepress.com
414.228.7701 ext. 561

Preferred File Types:

4-color process (CMYK) ads: PDF/X-1a:2001 or TIFF (TIF)

2-color (3 process colors) ads: EPS or DCS2 (Photoshop eps)

Grayscale or B/W (Process Black) ads: EPS or TIFF (TIF) for

*Note: We are unable to process Microsoft Publisher files

Because your best presentation is important to us, we have written this 10 STEP GUIDE to help you obtain maximum quality prior to us submitting your ad to the printer.

1. All fonts must be embedded, converted to outline or rasterized. See non-supported fonts.
2. Photos and artwork should be at least 300 dpi. Lineart (ie: logos) should be 1200 dpi bitmap or a Vector image. We cannot submit any photos or artwork, to the printer, with less than 266 dpi.
3. All color must be set up in either spot color or CMYK (process color). All RGB colors will be converted and will not appear in print as it did on-screen.
4. All black type must be black only, not Rich Black or Registration.
5. All color photos must be converted to CMYK with a total ink limit of 300%. Click here for the quickest way to alter ink density levels.
6. All black and white photos must be converted to grayscale with a 20-25% dot gain.
7. Documents should be set up to the correct final ad size.
8. Any bleeds need to be set at 0.125" on all sides ‐ no printer's marks or slugs.
9. Transparencies must be flattened. Layer/effects, Flattener Presets must be set to "high resolution."
10. It is recommended to use the Adobe PDF preset: "PDF/X-1a:2001" when creating your PDF file. This setting is an industry standard for printing (please deselect all printer mark defaults and, if applicable, include the bleed here).

File Naming:

Please consider these suggestions when naming your file:

• Advertiser name, publication and issue.
• Refrain from using special characters. Indicate revised submissions by including "v2", "r1", etc., in file name.

Color Typography:

For optimum reproduction and clear and sharp copy, use sans serif fonts such as Arial, Calibri, Helvetica, Myriad or similar for small type. Reverse type reproduces best with large bold sans serif fonts. The same is true for color type. Thin serif fonts are difficult to read in color or reverse type. It is recommended that four color type and/or small four color reverse knock-outs be avoided. Black type that uses four color blends should never be used (Registration not allowed).

Proofs:

Black & white lasers are acceptable for grayscale ads.

Trade Press Media Group, Inc. pre-flights all files to the best of our ability. If we spot potential problems we will attempt to correct them or alert you to them. A proof for any textual/graphic changes made in our Creative Services Department will be submitted back to you for final approval. Due to the complexities of files and varied design techniques, we cannot be responsible for catching all trapping issues, typos or postscript errors.

Submitting Content:

Manufacturers are encouraged to submit the following content for consideration in print/online:

Product Announcements:

Every print issue features products and they will be archived on CleanLink.com and appear in our Cleaning Insider eNewsletter following the issue. Manufacturers are encouraged to submit new product announcements throughout the year. Submissions will be selected for the magazine on the first of the month prior to publication. The number of products featured will be dependent on available space.

Product submissions should include a full description of the product, including specs, features and benefits. These free announcements are subject to editing for space and magazine style. Each announcement must also include an image of the product. Images should be jpeg or tiff files at 300 dpi and at least 3 inches square ‐ we are unable to extract print-quality images from Word documents. Please include both the product description and image attachment in the same email. Products submissions can be sent to your sales representative, or by emailing products@tradepressmedia.com. Indicate in which publication(s) you want your product to appear.

Company Announcements / News:

Manufacturers are encouraged to submit company announcements such as personnel changes, mergers, acquisitions, new websites, warehouse relocations, awards, etc. These announcements will be considered for feature on CleanLink.com and the Cleaning Insider eNewsletter, and may be picked up for inclusion in print (space permitting). General industry tips, survey results, white papers and other industry announcements will also be considered.

To submit any of the above announcements, email corinne.zudonyi@tradepressmedia.com. There are no restrictions in length and photos are encouraged. (Images should be jpeg or tiff files at 300 dpi and at least 3 inches square.)

Case Studies:

Case studies are featured in each of our print publications, as well as on CleanLink.com. These submissions should follow a typical case study format ‐ state problem, provide solution and explain success. If submissions feature a distributor, they will be considered for Sanitary Maintenance magazine. Case studies about in-house departments may be profiled in Facility Cleaning Decisions magazine. And profiles of building service contractors will be considered for Contracting Profits magazine. Following print (no matter which publication it is featured in), each case study will be added to CleanLink.com.

Due to space, case studies should be 450-500 words long and include a separate headline. Submissions should also include a photo of the product in use, preferably at the facility being profiled (standalone product images will not be used). Images should be jpeg or tiff files at 300 dpi and at least 3 inches square. Please include both the case study text and image attachment in the same email. Case study submissions can be sent to your sales representative, or by emailing corinne.zudonyi@tradepress.com.

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